With a rich background in advertising spanning Argentina and Mexico, coupled with over 15 years of experience in Strategic Innovation Consultancy, I have cultivated expertise as a Creative Strategist & Researcher. My professional journey involves diverse engagements in Brand Strategy, Strategic Market Research, and Business Intelligence projects. I specialize in translating these initiatives into actionable strategies and cultivating novel, enduring thinking models.In recent endeavors, I have collaborated on innovation projects with renowned companies such as Coca-Cola and its various brands in Latam, Kellogg's, Bimbo, Barcel, Telcel, Heineken, ALSEA, SCA, Eli Lilly, Mondelez, YPF, DIAGEO, Unilever, Gobierno de la Ciudad de Buenos Aires, Walmart, Glovo, Visa, Disney, PepsiCo, Naranja, Naranja X, among others.My skill set encompasses:- Identifying opportunities within cultural and social trends- Artfully seeking emotional and behavioral insights.- Strategic innovation- Developing impactful "Social Branding" and refining brand architecture- Defining compelling value propositions- Developing strategies for behavioral engagement, including habits and rituals- Leading in-company transformation initiatives- Mastering groundbreaking storytelling- All anchored in the creation of captivating creative content and/or innovative tech platforms.My Latin American multicultural background, combined with these capabilities, has consistently contributed to the success and innovation of projects. This makes me a valuable asset in crafting and executing effective strategies for diverse clients and industries.