Daniella Gelvan Email & Phone Number

Copenhagen Area, Denmark

Stockholm, Sweden

Stockholm, Sweden

Pond is a creative design agency that delivers insight-based innovation to strong players around the globe. Pond is specialised in creating products, concepts and brand strategies based on trends and insights about the market, the brands and the consumers. As a Consumer Insight Specialist my job was to secure the voice of the consumer and create new opportunity areas for innovation. I worked in close cooperation with the various departments at Pond – strategy, branding, concept development, digital and design – ensuring that the creative processes and ideas were aligned with the needs and desires of the consumers. Primary responsibilities:• Understanding what ticks and tickles the consumers in order to create innovation that makes a difference• Trend analysis – both consumer trends and market trends• Moderating focus groups, conducting face-to-face interviews and fieldwork • Defining, planning and conducting research studies• Project managementClients: Åhlens, Semper, Carlsberg, Electrolux, Arla, Fazer, Björn Borg

Stockholm, Sweden

Opticom is a leading global consulting and research firm that help clients improve their results by transforming data and knowledge into strategic advice and concrete action plans.I worked towards the danish, dutch and UK marked.Clients: Health, Consumer Goods & Services

Copenhagen Area, Denmark

Anex is an analysing and consulting company that conducts user studies and offers counselling for cultural institutions. Working at Anex I executed research studies from A-Z, and transformed in-depth knowledge about the consumer to insights implementable on a strategic and operational level. Primary responsibilities: • Project management • Defining, planning and conducting analysis• Moderating focus groups, conducting face-to-face interviews, telephone interviews and observations• Planning and conducting online surveys • Preparing reports and producing strategic solutions based on complex issues• Preparing oral and written presentations for the clients• Developing a methodology catalogueClients: Museums, Broadcasting Corporations, shopping malls, non-profit organisations

Copenhagen Area, Denmark

ARAS is a distributor of security systems to installers and end users in Denmark. At ARAS I was working as a communication coordinator focusing on PR and external communication. I was also responsible for the annual performance and development reviews.Primary responsibilities: • Development of communication strategies with focus on Brand Management and CRM• Campaign planning• Optimization and development of website and newsletter• Designing and conducting annual appraisal interviews• Supporting the CEO in follow up and managing the insights from the appraisal interviews• Creating a presentation regarding the areas of improvement (based on the appraisal interviews)

OMD is a full service media agency, which advises companies on the optimal use of their marketing and media investment. OMD Insights is a competence group within OMD Denmark. At OMD Insights I worked with qualitative consumer insights and market trends. Primary responsibilities: • Independently executing qualitative analysis and producing strategic solutions for a range of international and national brand• Focus on branding, product development and campaign evaluation• Preparation of reports and presentation materialClients: FMCG, telecom operators, job boards