Daniella K. Email & Phone Number

Irvine, California, United States

Responsible for driving the CRM vision, strategy and development for Region North America as it relates to consumer acquisition, consumer engagement and brand loyalty. Data-driven using robust audience segmentation, targeting, and modeling to drive program impact during pre and post purchase consumer journeys. Collaborate with all parts of the business to create and execute CRM strategies that move business metrics, migrate consumers through the lifecycle funnel and deliver marketing campaigns that achieve business KPIs.

Huntington Beach, California, United States

Responsible for overseeing and driving the CRM program (email, customer acquisition, retention, loyalty) for North America. Includes the following brands: Quiksilver, Roxy, Billabong, RVCA, DC Shoes, Element, VonZipper and Honolua

Committed to providing clients with complete, timely and accurate campaign deployment through Silverpop’s e-mail marketing software. Ensuring clients are satisfied with the quality of work and continuously finding value in the services provided.Conduct periodic and timely account reviews that include Deliverability Review, Open and Click-Through Rates, Bounce Rates, Unsubscribes, Observations, Creative Review, Recommendations, and Goals & Objectives review moving forward.

Coordinated marketing requests with internal departments responsible for execution of advertising, web & email, direct marketing, events, and public relations. Analyzed and managed marketing strategies and plans for world-wide offices.

Ba, Communications With An Emphasis On Advertising, Marketing

Activities and Societies: Ad Club

General Education