Daniella Levy, Mba Email & Phone Number

New York, New York, Us

Lead brand transformation for all Major League Baseball, serve as strategic lens for all marketing initiatives, and help drive development of a long-term brand equity platform to highlight the positioning of baseball. Support as marketing strategy across entire organization. • Launched first global brand positioning for Major league baseball and long-term brand equity platform, Baseball is Something Else. Campaign over-performed with new growth segments, received 89% positive sentiment, and drove high video completion rates.• Reorganized and redefined MLB's design architecture, organization, and guidelines, resulting in improved consistency and efficiency across the entire organization (inclusive of MLB’s master brand and youth/elite development sub-brands)

Bethesda, Md, Us

Accountable for establishing global brand strategy and innovative programs that improved guest experience, enabled properties to adapt to the changing travel landscape to drive recovery and improved owner satisfaction. Created pull-through of strategies and tools for properties and continent team use. • Acknowledged by senior executives for proficiency leading large-scale projects and selected to direct corporate-wide brand standard review program • Created and directed brand revamp plan inclusive of development marketing, associate satisfaction, brand education roadshow, and implementation of new brand pillar• Designed and orchestrated end to end event logistics and curriculum for general managers conference with over 80% attendance rate

Bethesda, Md, Us

Oversaw $4.5M global marketing program and led cross-functional team of 10 to increase brand awareness, growth, and excitement for Marriott’s fastest growing brand, inclusive of digital, PR, social media, operations, and development• Developed and directed implementation of 7 programs and campaigns that enhanced marketplace relevance and delivered on brand promise; increasing RevPAR 8% and intent to recommend 11% YOY• Recognized by Global Brand Officer for creating a Delta Hotel’s event program that increased loyalty and brand perception amongst target consumers (95%) • Created brand-level digital initiative that increased engagement in enterprise paid media program for properties (73% of hotels participated)

Bethesda, Md, Us

Led brand marketing for Marriott’s most global brand with a $15M budget during their transformation. Provided strategic leadership across integrated marketing campaigns, advertising, and global brand activations, including our digital guest experience platform, partnerships, PR, digital and social media to improve brand perception and conversion. • Accepted Global Marketing Rising Star award by CMO for leading innovative marketing projects • Spearheaded brand transformation efforts, including transformative digital experience, brand voice, creative and messaging platform, and deployment across 500 hotels in 83 countries• Concepted and led development of the award-winning Sheraton Halo Digital Campaign, which engaged target audiences in Sheraton’s new transformational brand positioning and renovated properties, earning above benchmark KPIs in engagement rate and click through rates. (HSMAI - Facebook Mobile Video Award)• Recognized by senior Marriott leadership team for leading cross-functional team in developing vision and strategy for first-of-its-kind digital transformation product to implement the new Sheraton guest experience to life via a holistic, digital-first experience. Adopted by enterprise for all brands• Drove strong VCR and 56% increase in site traffic for Showtime partnership and $3M in additional guestroom revenue for Major League Baseball partnership

Bethesda, Md, Us

Led team of 10 across 3 accounts (Marriott Hotels, Delta Hotels, and Marriott Mobile App) with $2M in billings. Oversaw brand strategy, definition and facilitation of marketing initiatives, and brand experiences across social, digital, print, and on-property creative.• Received global marketing award for directing creative development for enterprise-wide deployment of new product feature within Mobile app across all brands• Recognized for deep brand knowledge and exceptional performance and chosen to lead 2 interim digital/e-commerce roles (brand marketing for Delta Hotels and Digital Marketing for Renaissance Hotels) to launch Delta’s first digital campaign post-acquisition and new RH.com brand website• Led digital creative for Marriott Hotels rebranding and received Webby Award – Best Use of Native Advertising – Marriott Hotels Reddit Campaign • Led award-winning development of Marriott’s first digital lifestyle publication (HSMAI Award: Marriott Traveler website, Sonia Gil Video series) – Marriott Bonvoy Traveler

Bethesda, Md, Us

• Managed all paid media, including standard units, custom digital takeovers, video seeding placements.• Supervised paid social media strategy and creative development• Managed brand website, content development and CMS management• Oversaw social influencer program for brand's music festival partnership program

New York, Us

• Launched multi-million-dollar campaigns across digital, print, interactive, social, and experiential channels including Animal Planet’s “Finding Bigfoot” and first co-viewing app for Shark Week• Partnered with technology and marketing start-ups to bring innovative ideas to networks• Collaborated with internal and external creative teams to create and pitch marketing campaigns to Discovery network partners

Promoted hospitality packages for the AT&T National Golf Tournament at the Congressional Country Club to benefit the Tiger Woods Foundation

• Led event marketing and creative process by organizing media buys and collateral, including grass roots initiatives, digital marketing and social media. Achieved event growth of at least 20 percent increase per year for three years.• Organized and managed the bid process to acquire large sporting events to Washington, D.C., including management of high-level executives and government officials. Successfully secured the NCAA Frozen Four, Army-Navy Game and World Police and Fire Games, which brought an estimated $16 million economic impact per event.• Managed event timeline and logistics, event budgets, sponsorship activation and partner management for various events, including: galas, cocktail receptions and fundraising events. Key partners included: Marriott International, Capital One, PricewaterhouseCoopers, and the NFL.

Philadelphia, Pennsylvania, Us

• Secured media coverage in local and national news and sports publications• Developed and executed new methods of expanding media coverage• Marketed story ideas to media outlets throughout the country • Generated market research for various media venues

Ashburn, Va, Us

• Participated in media preparation on game days.• Contributed to overall presentation of the team to the media.

St. Louis, Mo, Us

• Presented to businesses and media outlets for expositions and conferences• Developed and executed public relations and marketing strategies• Actively participated and engaged in new business development• Performed company outreach programs within communities

Master Of Business Administration - Mba

Bachelor Of Science Degree, Communication; Business Administration