Daniella M. Email & Phone Number

• Led the social strategy and content plan for Nestlé's TikTok launch with platform specific content that tap into trends and cultural moments.
• Conceptualizing and managing various Nestlé’s digital campaigns through strategy and creative execution.
• Collaborating with the Nestlé executive, PR, recruitment, and other cross-functional teams to develop effective content strategies that enhances brand reputation across all digital platforms.
• Managing and facilitating collaboration sessions with interdisciplinary team members while ensuring objective alignment.
• Utilizing consumer and data-driven insights to monitor content performance, track KPIs, and optimize strategies for maximum impact and ROI.

• Developing and executing visual & motion concepts for seasonal campaigns, promotions, and brand activations across all digital platforms.
• Creating and updating the marketing animations for Walmart's newly acquired online fitting room­­–Zeekit.
• Managing relationships with cross-functional partners and vendors to ensure a consistent brand voice and strategic direction.

Herndon, VA

• Art directing photoshoots, social campaigns, and design collateral for reveal launches; resulting in the top engaged organic posts of 2020 and 2021.
• Managing multiple TikTok ID.4 influencer campaign concepts and launching the brand's first TikTok Live and videos.
• Pitching, conceptualizing, and creating editorial content opportunities based on social trends while optimizing for the Volkswagen audience and social platforms.
• Pivoting social media creative direction and content during 2020-2021 turbulent climate to align with Volkswagen's brand positioning.

Columbus, Ohio Area

• Leading the content ideation, curation, and art direction of the A&F Adults paid and organic social media platforms.
• Creating elevated content that shifts brand perception and the customer's mentality to purchase full-price products, achieving positive comps and margins in online sales and store traffic YOY.
• Conceptualizing seasonal graphic treatments and concepts for digital marketing content while collaborating with cross-functional partners to tell elevated product and brand stories for the 25-34 year old audience.
• Experimenting with various typographic, image and motion treatments, logo designs and animations, web layouts, and other branding elements to utilize throughout the digital experience.
• Re-attracting the core customer via relaunched graphic, imagery, and marketing direction.
• Bringing a strong sense of curiosity, desire to experiment, and innovate through earned results and data metrics.

Columbus, Ohio

• Spearheading design direction for paid media and organic social media relaunch, from concept to execution.
• Conceptualized seasonal graphic treatments and concepts for digital marketing content while collaborating with cross-functional partners to tell elevated product and brand stories for the 25-34 year old audience.
• Designed and delivered social media assets (Instagram stories and infeed posts), paid/sponsored marketing content, emails, and web experiences utilizing on-trend motion graphics, video, and photography treatments.
• Monitored the creative industry's best practices and trends to remain competitive for new content opportunities.
• Designed to reactive promotions on social media using UGC content, photography, video, and motion.
• Experimented with various typography and image treatments, logo designs and animations, web layouts, and other branding elements to utilize throughout the digital experience.

Baltimore, Maryland Area

• Supported the Global Consumer Experience team as the lead designer for all Factory House stores' marketing.
• Designed in-store and window displays, weekly emails, animations, social media assets, shirt graphics and other marketing materials.
• Led art direction on photoshoots for Factory House retail campaign marketing.
• Coordinated with cross-functional teams and vendors to align with design concept, materials, final execution, budget and delivery time.