Daniella M. Email & Phone Number

• Led the social strategy and content plan for Nestlé's TikTok launch with platform specific content that tap into trends and cultural moments.• Conceptualizing and managing various Nestlé’s digital campaigns through strategy and creative execution.• Collaborating with the Nestlé executive, PR, recruitment, and other cross-functional teams to develop effective content strategies that enhances brand reputation across all digital platforms.• Managing and facilitating collaboration sessions with interdisciplinary team members while ensuring objective alignment.• Utilizing consumer and data-driven insights to monitor content performance, track KPIs, and optimize strategies for maximum impact and ROI.

• Developing and executing visual & motion concepts for seasonal campaigns, promotions, and brand activations across all digital platforms.• Creating and updating the marketing animations for Walmart's newly acquired online fitting room­­–Zeekit.• Managing relationships with cross-functional partners and vendors to ensure a consistent brand voice and strategic direction.

Herndon, Va

• Art directing photoshoots, social campaigns, and design collateral for reveal launches; resulting in the top engaged organic posts of 2020 and 2021.• Managing multiple TikTok ID.4 influencer campaign concepts and launching the brand's first TikTok Live and videos.• Pitching, conceptualizing, and creating editorial content opportunities based on social trends while optimizing for the Volkswagen audience and social platforms. • Pivoting social media creative direction and content during 2020-2021 turbulent climate to align with Volkswagen's brand positioning.

Columbus, Ohio Area

• Leading the content ideation, curation, and art direction of the A&F Adults paid and organic social media platforms. • Creating elevated content that shifts brand perception and the customer's mentality to purchase full-price products, achieving positive comps and margins in online sales and store traffic YOY. • Conceptualizing seasonal graphic treatments and concepts for digital marketing content while collaborating with cross-functional partners to tell elevated product and brand stories for the 25-34 year old audience. • Experimenting with various typographic, image and motion treatments, logo designs and animations, web layouts, and other branding elements to utilize throughout the digital experience.• Re-attracting the core customer via relaunched graphic, imagery, and marketing direction.• Bringing a strong sense of curiosity, desire to experiment, and innovate through earned results and data metrics.• Monitoring industry competitors for best practices and new trends for engaging content opportunities.

Columbus, Ohio

• Spearheading design direction for paid media and organic social media relaunch, from concept to execution.• Conceptualized seasonal graphic treatments and concepts for digital marketing content while collaborating with cross-functional partners to tell elevated product and brand stories for the 25-34 year old audience. • Designed and delivered social media assets (Instagram stories and infeed posts), paid/sponsored marketing content, emails, and web experiences utilizing on-trend motion graphics, video, and photography treatments. • Monitored the creative industry's best practices and trends to remain competitive for new content opportunities. • Designed to reactive promotions on social media using UGC content, photography, video, and motion. • Experimented with various typography and image treatments, logo designs and animations, web layouts, and other branding elements to utilize throughout the digital experience.

Baltimore, Maryland Area

• Supported the Global Consumer Experience team as the lead designer for all Factory House stores' marketing. • Designed in-store and window displays, weekly emails, animations, social media assets, shirt graphics and other marketing materials. • Led art direction on photoshoots for Factory House retail campaign marketing. • Coordinated with cross-functional teams and vendors to align with design concept, materials, final execution, budget and delivery time.