Daniella Quelho E Correa De Mello Email & Phone Number

São Paulo, Sp, Br

- Mentorship for business professionals and Value Creation Specialist- Actively investing in startups, both independently and through angel groups- Currently developing a new project that combines my passion for entrepreneurship and value creation

São Paulo, Brazil

- Led the integration journey as CEO and GPA Director, transforming Cheftime into the third-largest brand within the group. Notably, one of the first instances of big companies embracing open innovation in Brazil.- Pioneered the creation and development of the GPA food service central production (factory), overseeing massive production of ready-to-cook and ready-to-eat products and delivery to over 500 stores.- Drove digital acceleration, introducing innovative models such as subscriptions, special occasions ordering, and a dark kitchen structure for restaurant operations.

- Founded and expanded Cheftime into the largest ready-to-cook meals company in Brazil, providing portioned ingredients and recipes for costumers to cook practical, delicious, and healthy meals- Orchestrated the development of the central production factory, driving efficiency and scalability in production processes.- Spearheaded a compelling and modern subscription website, amplifying the brand's reach. Developed and implemented an effective social media and digital strategy, gaining recognition as one of the most valuable gastronomy profiles on Facebook and Instagram with high customer engagement.- Oversaw a complete door-to-door distribution system, optimizing logistics and ensuring timely product delivery.- Scaled the team from inception to 300 employees, fostering a high-performance culture and driving productivity. - Successfully managed the company from creation, fundraising, development to exit, with the sale to GPA, Brazil's biggest food retail company, in 2019.

Led Airu website, a fashion and design platform with 2.5M monthly visits. Part of Rocket internet group (a very successful international startup builder 40+ countries) gaining contact exposure to modern digital marketing practices and skills.

São Paulo Area, Brazil

South Latin America Marketing Manager (Brazil, Argentina, Chile, Paraguay, Uruguay, Bolivia and Peru). In charge of the Food Service business and responsible for the categories: Mayonnaise, Ketchup, Mustard, Salad dressings, Teas and Desserts under the brands: Hellmann’s, Arisco, Lipton, Carte D’or, Fanacoa, Savora and JB.

São Paulo Area, Brazil

Brazil Trade Marketing Manager for the Direct and Indirect channels in the Food Service business delivering double digit growth.

Portugal

Unilever trainee program reporting to the Sales Director - Sales strategy implementation in South Latin America (Feb./09 to Jun./09)- Sales support Brazil (Sep/08 to Jan/09)- Salesman at São Paulo’s countryside (Jun./08 to Aug./08)- Retail Key Accounts (Wal Mart and CBD) salesman in Curitiba (Mar./08 to May./08)

Master Of Business Administration (M.B.A.), Marketing

Marketing MBA at Getúlio Vargas Business School (Mar/13 to Oct/14)

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Bachelor'S Degree, Business Management (Fea-Usp)

Activities and Societies: FEA USP (University) Sports Student Association (AAAVC) CEO: Responsible for a staff of 50 people organizing.

High School