Daniella Star Email & Phone Number

New York, NY, US

• Oversees product selection, open to buy and sell through to optimize product assortment
• Ensures site merchandise is appropriately positioned towards the customer journey and properly accessorized to ensure the customer finds what they are looking for and business builds on average order value
• Monitors inventory across accounts and identifies top sellers. Prepares weekly/biweekly templates for re-orders and/or product availability based on top selling styles
• Organizes products into site navigation categories using analysis and the marketing calendar to determine the most effective product placement
• Leads the improvement of the website experience by leveraging customer data and analytics to inform an improved user journey
• Manages marketing feeds for 3rd parties via Salsify

New York, NY, US

• Oversaw overall product placement on website for best client experience and monitors customer's perception of product to exceed customer online experience. Developed reporting and escalation plans with teams.
• Managed 1st party relationship with Amazon.com and supported Sponsored Products program through Vendor Central on a daily basis.
• Managed the optimization and assortment across each unique marketplace and was accountable for the ultimate sales and margin outcome of those decisions.
• Organized weekly business recaps for upper management: sell through, executive summary, promo recaps, and inventory recaps for both Adriannapapell.com and Amazon.com
• Partnered with various cross functional teams to ensure that product selection meets supply/demand.

New York, NY, US

• Focused on site execution for best client experience including new arrivals, category sequencing and marketing needs
• Organized products into site navigation categories using data analysis to determine the most effective product placement
• Read customer reviews & monitored UGC to understand the customer’s perception of the products to assist go forward decisions. Developed reporting and escalation plans with teams.
• Organized and managed all Eccomerce Photo shoot needs

New York, NY, US

-Coordinated the Marketing Calendar for the ECommerce team -Worked directly with the Social Media and ECommerce Manager -Helped organize all social media platforms while making sure they display relevant and exceptional content

US

• Improving Vera Wang Bridal Bible using Microsoft Powerpoint and Square Space
• Updating Vera Wang Intern manual
• Assists in maintaining and organizing fitting rooms
• Updating Bridal Services spreadsheets using Microsoft Excel

US

• Assisted directly with the production and deign team
• Helped reach overall production goals

New York, NY, US

• Developed new website for Panache Bridal Store using Square Space
• Contributes and assists in posting blog posts for the Bridal Council website using Square Space
• Gaining knowledge of Public Relations within the fashion industry

New York, NY, US

• Assisted in creating posts for the company’s Instagram account
• Effectively wrote up and organized inventory
• Demonstrated excellent communication and teamwork skills