•Oversees product selection, open to buy and sell through to optimize product assortment•Ensures site merchandise is appropriately positioned towards the customer journey and properly accessorized to ensure the customer finds what they are looking for and business builds on average order value• Monitors inventory across accounts and identifies top sellers. Prepares weekly/biweekly templates for re-orders and/or product availability based on top selling styles•Organizes products into site navigation categories using analysis and the marketing calendar to determine the most effective product placement•Leads the improvement of the website experience by leveraging customer data and analytics to inform an improved user journey•Manages marketing feeds for 3rd parties via Salsify• Supports the development, implementation & execution of new business processes, planning tools and merchandise systems technology

• Oversaw overall product placement on website for best client experience and monitors customer's perception of product to exceed customer online experience. Developed reporting and escalation plans with teams. • Managed 1st party relationship with Amazon.com and supported Sponsored Products program through Vendor Central on a daily basis. • Managed the optimization and assortment across each unique marketplace and was accountable for the ultimate sales and margin outcome of those decisions. • Organized weekly business recaps for upper management: sell through, executive summary, promo recaps, and inventory recaps for both Adriannapapell.com and Amazon.com•Partnered with various cross functional teams to ensure that product selection meets supply/demand.

• Focused on site execution for best client experience including new arrivals, category sequencing and marketing needs• Organized products into site navigation categories using data analysis to determine the most effective product placement• Read customer reviews & monitored UGC to understand the customer’s perception of the products to assist go forward decisions. Developed reporting and escalation plans with teams. • Organized and managed all Eccomerce Photo shoot needs

-Coordinated the Marketing Calendar for the ECommerce team -Worked directly with the Social Media and ECommerce Manager -Helped organize all social media platforms while making sure they display relevant and exceptional content

• Improving Vera Wang Bridal Bible using Microsoft Powerpoint and Square Space • Updating Vera Wang Intern manual • Assists in maintaining and organizing fitting rooms • Updating Bridal Services spreadsheets using Microsoft Excel

• Assisted directly with the production and deign team • Helped reach overall production goals

• Developed new website for Panache Bridal Store using Square Space • Contributes and assists in posting blog posts for the Bridal Council website using Square Space • Gaining knowledge of Public Relations within the fashion industry

• Assisted in creating posts for the company’s Instagram account• Effectively wrote up and organized inventory • Demonstrated excellent communication and teamwork skills