Daniel Onren Latorre Email & Phone Number

New York, Ny, Us

New York, Ny, Us

The Wise City, founded by digital placemaking pioneer Daniel Latorre, empowers urban stakeholders and software companies to drive inclusive, place-based change. We craft digital products, engagement campaigns, capacity-building training and mentoring, and policies that harmonize qualitative and quantitative metrics, fostering social equity and community values. Our strategic participatory methods inspire transformation, nurturing vibrant urban environments and a wiser future for all.Recent work includes:• Product innovation strategy for the Participatory Budgeting Project in its NYC government pilot adaptation of Consul, community participation mapping software originally developed for Madrid city government . • Design research, product strategy & management, for a mobile app helping community organizers collaborate easily to build every-day resilience.• Product strategy and management for a place-context-aware peer tech support startup.

Nos.social and Planetary.social are next-generation distributed, decentralized, and peer-to-peer social networking apps based on the Nostr and the Secure Scuttlebutt (SSB) protocols, respectively. This was a notable 6-month contract during a pivotal shift in the startup, founded by Evan Henshaw-Plath, Twitter's first employee.• Led critical Lean product pivot strategy, successfully securing $5 million in seed funding within a tight timeframe.• Established Lean Startup & OKR methods within their existing mature Agile practices• Increased velocity, product prioritization on the "right things," and strategic clarity.• Designed and facilitated an in-person offsite to pivot the startup from the SSB protocol to the newer Nostr protocol.

New York, Ny, Us

PhotoShelter is a Software as a Service (SaaS) vertically integrated cloud platform. It offers leading digital asset management tools that help photographers and creative teams organize assets and effortlessly share their visual storytelling. • Filled key product offering gaps in only 3 quarters, overseeing all web & mobile products. Updated roadmaps prioritization with new data-informed competitive analysis. • Successfully turned around this growth stage startup's product development lifecycle, by accelerating transition to cross-functional product sprint teams, and introducing & establishing contemporary Lean & Agile methodologies with dual track discovery & delivery best practices. • Corrected long standing alignment problems between business goals and engineering output by helping the company successfully adopt OKRs. • Rebooted and fast track released the Workspaces product, a group collaboration DAM tool.• Lead build vs. buy strategic partnership product decisions and new feature design for AI Visual Search and creative asset ID AI tagging using computer vision artificial intelligence & data processing. • Mentored small product management, product design, and sprint teams, that punch way above their weight, including transitioning distributed and co-located teams into Covid era full remote collaboration.

Brooklyn, Ny, Us

Project for Public Spaces (PPS) is a nonprofit organization dedicated to helping people across community organizations, nonprofits, local government, real estate, public-private partnerships, and NGOs create and sustain public spaces that build strong communities. PPS is the main hub of the global placemaking movement, connecting people to ideas, resources, expertise, and partners who see place as the key to addressing our greatest challenges.

Brooklyn, Ny, Us

• Lead product management of the first Placemaking civic engagement & asset mapping app, the PlaceMap, a heavily forked version of Ushahidi which was the first known usage of Ushahidi for urban planning according to Ushahidi founders at the time. Developed the business model, product roadmap, UX strategy, and KPIs for this new offering.• Lead the digital transformation of this 30 year old nonprofit's communications staff and strategy resulting in a top global social media "thought leadership" presence within the architecture & planning fields. • Developed the Digital Placemaking program to develop place-based crowdsourcing products, strategic media consulting, user research, and media training for PPS's method of user-centered urban design. • Planned citywide campaigns for local government and community foundations centered on crowdsourcing online and offline place-based ideas and engaging locals into the urban planning process. (For: Baltimore, New York, San Antonio, Stockholm and Goteborg Sweden among others.)• Created the media campaign to culturally establish the concept of "Lighter, Quicker, Cheaper" methods of iterative urban design.

Brooklyn, Ny, Us

• Developed a strategy and roadmap for a new digital placemaking community engagement product & service offering alongside PPS' existing consulting services.• Mentored staff in agile methods and social media communication strategy.• Led website redesign, mentored team on human-centered design methods.

Whaer is a youth-focused mobile social media app startup.

* Lead Product Manager, Method. Led two projects involving brand strategy, digital and industrial design: for biometric identity company Clear, and Custom Ink an online apparel company. * Oxford University Press. Social media consulting for interactive learning components of a text book series for English as a Second Language education.* Social Media Strategist, MAPP International Productions - Member of MAPP's web innovation team. Advising staff, artists, and EMC Arts on how to evolve the organization and adopt a new social media aware funding development & audience engagement model.* Community Product Strategist, Open Plans- Social media strategy for the Livable Streets Community and general product pipeline management for related sites. Leading the re-design & re-architecture of Streetfilms.org- New community asset mapping product line development: Senior Product Manager role for FixCity.org a crowdsourcing web application for bicycling mobility infrastructure that integrated with city DOT provisioning services with Twitter and SeeClickFix integration; developed from prior community volunteer work with Transportation Alternatives (see below.) The result of this work led to rebooting the organization's focus on community asset mapping and online services around this.- Setting up and leading basic SCRUM practices with design & development staff.* Senior Producer, Education Technology Product Development, Scholastic - Day to day lead on product development R&D for new fee-based online teaching resource for teachers.* Senior Producer, Ultra16 - Managed the redesign and launch of fashion apparel site Original Penguin, including design for the e-commerce experience.

Melbourne, Vic, Au

Urban Screen Productions is an Australia-based international leader in Digital Placemaking, Urban Screen design, installation and management and program content curation.

Sydney, New South Wales (Nsw), Au

University of New South Wales is one of Australia's leading research and teaching universities. Taught the Urban Interaction Design 2017 studio course for the Computational Design Program at UNSW's Built Environment department.

New York, Ny, Us

Scholastic is multinational education publisher and media company.• Invented and managed the company's first ed tech digital product for teacher-centered peer to peer sharing.• Developed $2.4MM of matching grant funding from the Hewlett Foundation's Open Educational Resources (OER) program.• Initiated and lead the facilitation between Creative Commons and Scholastic executive legal staff to obtain the first corporate-wide legal recommendation on Creative Commons license usage. • Product development for the Scholastic.com Teacher site; integrating features related to OER content, video/photo sharing, social portal pages, blogs, discussion management, social currency, and general community strategy.• Managed business demands to improve site-wide user experience. • Worked closely with engineering leadership and staff to specify the best system architecture balancing product requirements & engineering team capacity and goals.• Mentored PM staff, and advocated for human-centered design and Agile methods, defined KPIs & OKRs.

Ultra16 was a boutique web design studio. Leadership for all projects; mentored producer and design staff, project pipeline management, weekly department status meetings. Improved the company's Agile and user centered design process.

New York, Ny, Us

MRM//McCann is a global digital marketing agency with 31 offices worldwide. Managed interactive advertising projects for Mastercard. PM team member in pitching and winning the Intel global agency of record $500M account, then working on North American regional campaigns for Intel's 2005 global re-branding.

Cashmere Games was a video game startup. Led company operations, research, and 3rd party off-shore development relationships. Our first mobile game, Pax Athletica, launched September 2004 on Verizon Wireless.

New York, New York, Us

Rockstar Games is a video game company that has created some of the most popular and critically-acclaimed games in the world. Created a Cultural Research practice for the Production Design team, worked on several games including Grand Theft Auto: San Andreas.

Led SEO improvement projects for Warner Music Group across all label groups. Led web design strategy and management for several small company projects.

New York, Ny, Us

Funny Garbage was a pioneering web design, interactive entertainment, and broadcast production company. Led a number of website projects for leading Music, TV, and toy companies:• Streaming music site, marketing site, and Music Content Management site for Warner Music Group's transition to DAM & digital distribution• Social video website and Interactive TV (ITV) product for the Independent Film Channel• 3 ITV products for CableVision’s Metro Channels• A product website for Lego• Product Management research & development for a consumer networked music platform application prototype similar to iTunes–before iTunes existed.

New York, Ny, Us

Razorfish was among the first fast growing interactive agencies and one of the world's largest. Led early digital products & web design projects based on our leading user centered design & technology for E-trade, Schwab.com, KPMG, a multi-tier full scale e-commerce system for Disinformation & RSUB, and Razorfish's staff crowdsourced streaming music site.

Based in Silicon Valley, CKS was one of the first 360 integrated marketing firms. CKS's culture and user centered design practice was strongly influenced by its founders, marketing communications executives from Apple.Managed staff and advised clients and account executives on technical issues and functional requirements, budgets, and coordinated heavily with clients and third parties. Clients included Citibank, Nabisco, Clinique, Prudential, The World Bank, Johnson & Johnson, GRE Insurance, and Hughes Network Systems for which I produced a radio campaign.

Lead developer for CKS New York’s initial and largest clients; worked with PMs & designers to build Citibank’s first online U.S. credit card application system, and first ecommerce systems for Clinique. (HTML, Perl, SQL)

Boundless Leadership Program, 2023 Cohort

Bachelor Of Arts - Ba, Cultural Studies & Comparative Literature, Interdisciplinary Focus: Semiotics, Digital Media Studies

Film/Cinema/Video Studies