Daniella Volpacchio Email & Phone Number

Tampa, FL, US

Manhattan, New York, United States

Brooklyn, New York, United States

• Worked alongside internal PR team and CEO to configure an ongoing public relations and social media approach to create a strong presence and level of awareness for the brand
• Responsible for recruiting potential guests for the brand’s podcast including research and initiating communication with over four hundred dermatologists, trichologists, and public figures within the hair care community
• Handled community management of brand’s social media channels (including Facebook, Instagram, and LinkedIn) to ensure timely responses and frequent engagement with consumers and potential podcast guests
• Monitored the relevant media landscapes and pop culture/social happenings through ongoing trendspotting to recommend additional podcast guests and topics of interest
• Responsible for cultivating and posting twenty pieces of social content per week

Greater New York City Area

• Responsible for daily management of servicing and analyzing of client advertising schedules across various platforms (TV, etc.) including booking commercial schedules and monitoring for content and change notices
• Recorded daily ad bookings through Excel sheets inclusive of ad’s length and rate, spend and placement information
• Developed extensive technical skills within key sector software including Media Pro and Microsoft Office Suite programs
• Collaborated cross-functionally with LWD’s other departments; obtaining skills to strategically evaluate brand competitors and identify target market to assist when achieving client goals and objectives
• Participated in all-company meetings to provide insight and input from research to help drive responses, increase sales and efficient ad spends

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Public Relations Society of America (PSA) National Honors Society of Collegiate Scholars

Education record