Danielle Grossman Email & Phone Number

New York, NY, US

New York, NY, US

• Demonstrated adaptability by seamlessly embracing increased responsibilities with each promotion, encompassing marketing, events, operations, account management, and ad sales for a standalone business with 400+ accounts
• Rebranded the former MTVU music video channel into a reputable news network tailored exclusively for Gen Z, by creating and executing strategic marketing plans
• Planned, coordinated and attended all conferences and events, resulting in consistent year-over-year growth in distribution and the successful renewal of existing accounts
• Recruited, selected and led a team of 10+ student ambassadors to obtain essential proof of performance photos for our advertisers
• Designed and distributed branded items and marketing materials, amplifying the brand's visibility and resonance across varied channels
• Managed day-to-day operations, contracts, and budgets, while spearheading project strategy and logistics for an extensive equipment upgrade across the vast network of over 1,200 DOOH screens on college campuses

New York, NY, US

New York, NY, US

New York, NY, US

• Managed social media presence for local bars, growing their Instagram and TikTok accounts through engaging posts, stories, and reels.
• Collaborated with influencers to boost visibility and drive in-person visits.
• Designed promotional materials such as t-shirts, flyers, and logos to enhance brand identity.
• Updated and maintained websites to ensure a consistent online experience.

New York, NY, US

• Created and implemented MTVU’s first onboarding program to support B2B and B2C growth
• Developed and distributed marketing materials and case study decks to affiliated schools, student groups, internal and external brand partners
• Coordinated national and regional conference logistics, processed invoices and updated monthly budget reports
• Attended national and regional conferences to engage with prospective and existing clients
• Identified and took advantage of opportunities for audience engagement / brand leveraging
• Managed and grew MTVU's social accounts by creating content and sweepstakes

Fuschl, AT

• Managed the strategic positioning of Red Bull's marketing communications on WVU’s campus to drive brand awareness and product sales to local accounts
• Leveraged on-campus connections to drive participation for national and global collegiate initiatives
• Implemented Red Bull's marketing mix through activities such as product seeding, third party event support, and promotional hacks
• Conducted marketing research of college students to enhance effectiveness of marketing methods around campus

Baltimore, MD, US

• Combined guerrilla marketing strategy, event planning, sales and customer relationship management to spread brand awareness
• Conducted competitor analysis
• Created partnerships with campus organizations and local businesses