Own Digital Media Channel in support of Segments, increasing YOY Leads and Meetings by 49% and 47% respectively while maintaining goal L2M rateOversee media agency transition and act as main point of contact for strategic planning, implementation, reporting, and researchManage overall 2016 Media & Brand Services budget to ensure accurate annual spend by ChannelCollaborate with agency and various Marketing Teams to build on-strategy 2017 Media PlansCo-manage tagging and attribution overhaul for Digital Media Channel with on-site implementationEffectively project manage cross-team executions including OLA creation and Thought Leadership Content partnerships with key publishersProvide strategic and managerial support for Media Associates to strengthen individual and team growth

Led the agency into programmatic media digital media to meet client campaign goalsApplied detailed knowledge of media vendors to apply and implement effective mediaResearched and analyzed data to translate performance results into actionable insights and optimizationsTrafficked all media via Google DoubleClick to ensure campaign delivery and pacingTrained, mentored, and managed Assistant Media Planner on a day-to-day basis

Evaluated proposals to plan and present media recommendations to clientsSupervised and trained Offshore Coordinator to carry out daily tasksExecuted media buys including creation of timelines, asset delivery, and production managementMonitored campaign performance, delivery, trafficking, and implementation

Assisted in evaluation of proposals for upcoming campaigns and building client recommendationsExecuted media buys including spec data, timelines, and delivery and production managementMonitored campaign performance, trafficking, and implementationMaintained organized database with all media campaign informationSupported Client & Media Finance teams by managing RFIs, MBAs, IOs, and other financial documents

Strategized with account and brand teams to prepare for Barnes & Noble’s NOOK holiday seasonResearched and analyzed competitive environment to maximize NOOK advertising effectivenessCreated “Chronbook” documenting all brand tablet messaging in 2011 through various channels

Led and organized a team of 15 student writers and photographersCounseled staff members on their articles, edit their work, and publish to the site dailyIncreased readership by 760% in 2 semesters; 530 views/week to 4000 views/week

Updated and maintained the Panasonic and Brown Forman Competitive Analysis blogsCreated presentations for Jack Daniel's, Southern Comfort, and Panasonic creative and senior teams

Managed social media accounts for clients such as Emerson Hospital and Salon WeekConducted competitive analysis and customer interaction research for SolidWorksWrite posts for the company’s blog on musical entrepreneurshipRaised donations for Be Bold, Be Bald!, the agency’s non-profit for cancer research

Created a print advertisement series sent to members of the Green AllianceParticipated in redesigning the company websiteResearched potential clients and related businesses

Directed and supervised the activities of 140+ cashiers and customer service clerksCommunicated with customers regarding questions, comments, and concerns

Supported the production staff and contestants throughout tapingResearched and contacted relevant media broadcasters for competitive analysis

Publicized the magazine to collect over 120 submissions of poetry, photos, and storiesSupervised a team of 18 students to choose 30 pieces for the magazineAssisted in the layout of the publication using InDesign