Danielle Adix Email & Phone Number

Seattle, Washington, United States

• Drove +19% YoY increase in App share of revenue and all-time highs in app customer retention through the strategic planning and execution of net-new app acquisition and retention initiatives across Wayfair US & Canada B2C• Established a program of app-exclusive sales, which consisted of 14 events in the first year driving $28M in expected annual customer lifetime value across the US and Canada• Increased engagement on the App homepage by +433% by deepening and diversifying the upper funnel content strategy by balancing seasonal/inspirational content with business priorities and introducing personalization, video assets, and product carousels• Managed budget forecasts, performance monitoring, and optimization of PPM app acquisition campaigns across four brands totaling $400K/month with one direct report; led the launch plan and execution for 6 campaigns on Meta and Apple Search

Seattle, Washington, United States

• Led an offshore team of 11 iOS/Android developers using Scaled Agile (SAFe) methodologies through release planning, development, and launch of mobile app features focused on patient experience while navigating to care, driving up to $258K revenue per month• Collaborated with technical leads, UX designers, and vendors to build multi-phased product roadmaps and manage dependencies• Aligned business objectives with key metrics available in analytics dashboards to monitor performance and value delivery

New York, Ny

• Led mobile application development project from release planning to execution• Designed and built automated project dashboards and reports using Tableau and Alteryx• Supported national healthcare payer on a 3+ year enterprise Digital transformation through Agile/DevOps coaching and operating model redesign• Performed data and analytics to forecast initiative financial benefit and progress across key metrics/KPIs• Developed Center of Excellence (CoE) recommendations and a multi-year roadmap for maturity improvement

New York, Ny

• Managed system integration and custom report development for a major academic medical center and research institution• Co-developed user-centric design of a cross line of service analytics desktop• Designed reporting dashboards using Power BI to create brand consistency across platforms

Dallas, Texas

IT Strategy and Enterprise Architecture Team• Collected business and technical requirements for innovative client ventures• Co-developed four pilot Charters and Architecture Designs• Conducted Enterprise Content Management vendor research and comparison

Florham Park, Nj

• Created intelligence tool with IT to improve industry knowledge for strategic decision making.• Improved marketing strategies by communicating with international colleagues to analyze research. • Led Health and Safety group meetings and motivated progress improvement among colleagueImplemented Pharma platform changes by organizing website updates.

The Sangar Learning Center

• Tutored calculus and chemistry in both group and one-on-one settings to accommodate student needs.• Guided students on solving problems and clarify any questions.• Approached problems with varying perspectives to accommodate diverse student needs.