Danielle Anderson Email & Phone Number

London, GB

Digital Strategy & Transformation and Customer Experience specialist delivering strategic growth, value-enhancing brand experiences and commercial excellence in partnership with C-Suites through strategic advisory work, interim leadership roles (Chief Customer Officer, Chief Digital Officer, Chief Experience Officer) and project-based contracts for £150M.

London, England, GB

First appointed Chief Digital Officer and member of Executive Committee responsible for Digital Strategy & Growth, eCommerce Trading & Operations, Digital Marketing, Customer Insight and Innovation globally. Built high-performance team of 15+ specialists, delivered significant commercial value through operational ownership of eCommerce P&L as well as led.

Customer Experience, Digital Strategy and Transformation expert. Empowered brands through strategic and operational leadership roles across Luxury Goods, Retail, Travel and Hospitality industries for teams of 35+ people and budgets of £50M+. Selected Clients include:

Partnered with Founders and CEO to drive fundamental shift in Customer Experience for growth-stage Food & Beverage retailer through creating 3-year Digital strategy and developing detailed roadmap to support future brand growth.

Envisioned 5-year strategy to increase brand visibility and become leading Cycling Specialist in UK focusing on key initiatives including re-branding, eCommerce website re-build, experience personalisation (via CRM).

Developed Customer Experience Vision and mapped operational customer journeys for Pet Care industry leader in the UK (£1B+) to become best-in-class, customer-centric brand.

Led Digital Transformation (including website redesign, CRM launch and team capability up-skilling) for global luxury outlet retailer to enhance guest, staff and brand experience and drive commercial KPIs across 11 Villages in Europe and Asia.

Disrupted traditional business model for Premier League football club by identifying innovative Digital opportunities and developing commercially-viable Business cases (£100M) to increase player investment.

Developed 3-year Digital strategy, refined global team structure and delivered commercial initiatives for largest restaurant operator in Europe to enhance customer engagement, improve conversion and drive loyalty for 1,100+ Starbucks, KFC and Pizza Hut restaurants. Implemented two key product innovations, KFC’s first-to-market “prepay and collect” app and.

Partnered with co-founders of shared workspace start-up to define strategy, optimise member experience and operationalise key elements (people, processes and technology) to scale organisation across US, UK and Europe.

Refined customer journey, built CRM capability and developed operational playbook to deliver seamless, personalised and loyalty-enhancing guest booking and member experience.

London, GB

Created strategic vision and led retail start-up (Tesco Joint Venture) to deliver innovative Digital solutions that engage people - customers and employees - through more enjoyable, memorable and personalised experiences. Member of leadership team that oversaw growth to 50 coffee shops in three years. Responsible for design, execution and optimisation of.

London, GB

Led Burberry effort to improve lifetime customer value and deepen loyalty through understanding the luxury consumer, identifying / delivering key elements of a distinctive luxury experience and developing feedback loop to measure progress.

London, GB

Created global program within Marketing & Communications to capture data, analyse information and drive insights that further personalised retail experiences and engaged the Burberry community. Also responsible for developing first KPI Dashboard for Management Committee measuring metrics across Owned, Earned and Bought Media.

Boston, Massachusetts, US

Managed range of client projects across the Consumer Goods, Financial Services and Healthcare industries as well as Marketing, Strategy and Organizational functions. Successful track record of building relationships with executive leadership, driving high-visibility projects and influencing key decisions at global Fortune 500 companies.

West Hartford, US

Led executive operations and account planning for EDS' largest customer with contract value of $9B USD. Planned and executed strategic initiatives on behalf of account executive and 65-member leadership team.

West Hartford, US

Supported strategy development and implementation, competitive market analysis, realignment of 130,000 employee organization and special projects for CEO.

Mba

Bba, Business