Danielle Antos Email & Phone Number

Reading, Pa, Us

Boyertown, Pa

Drug Plastics manufactures plastic bottles and closures for the health and wellness industries, with the largest concentration in pharmaceutical packaging. As Marketing Project Manager, responsibilities include website development, content creation, market and sales research, new product introductions, and trade show coordination to name a few.Collateral materials and support:Also develop marketing materials that highlight features and benefits of our product line. Support the sales and customer service teams with tools that help make their jobs easier. Develop and write majority of blog content on our website, and create content for monthly customer newsletter. Also responsible for content of the corporate employee newsletter. Ad development for eight plant locations to promote workforce needs and local community events.Website development:New design, updated functionality, and improved user experience for corporate website. Concentration on ease of use, fresh and relevant content to engage users and increase overall site visits. Proficient in WordPress design and development.Trade shows:Coordinate all details for two trade shows in the United States and two trade shows in Europe. Responsible for developing all collateral materials, booth design, and coordinating all arrangements with show managers and event locations.

West Reading, Pa

A national candy manufacturer, with marketing and branding responsibilities including creating marketing plans, developing press releases, performing market segmentation analysis, researching market conditions and industry product offerings.• Developed a detailed and comprehensive marketing plan in collaboration with senior management that included optimizing search engine marketing, advertising, public relations, and trade show presence.• Analyzes market segmentation, targeting, and proper positioning of each product line.• Key contributor in the development of strategy for the introduction of products for various seasons which resulted in increased sales by 10% in 2017.• Creating all content for a new company website and managing the implementation of the program.

Reading, Pa

Promoted to a position of greater scope and responsibility, from Program Coordinator to the Director of Marketing & Communications in January 2016. Responsible for all areas of the marketing department, inclusive of leading and mentoring the marketing team, the development of marketing material for various events, solicitation of new members, training, and small business services. Through focused and concentrated efforts was able to achieve an increase in program and event attendance by members by 20%. Created all of the content for five newsletters and was the editor of the Chamber's Women2Women Magazine.Proactively utilized social media and other communication vehicles to reach out to new and existing Chamber members. Expertly ensured the proper branding of the Chamber's image in communication to the general public by managing all media outlets, press releases, and related methods.Collaborated with team members for the creation and inclusion of content for the website. As the Program Coordinator, was instrumental in the development of and implementation of key strategies for new business initiatives.By adding more and varied content to training platforms, attendance increase by 20% through 2016 at Chamber events. Created effective content for the Chamber’s newsletters which resulted in a broader base of relevant information for members. Negotiated pricing with course instructors and attendees leading to greater revenue.Editor of Women2Women Magazine, a quarterly publication focused on growing more women leaders in Berks County. Provided relevant content for women from diverse backgrounds who want to share ideas, create connections, gain knowledge, build strategic alliances and much more. The Magazine is available at locations throughout Berks County and is also mailed to more than 5,000 women. Published five issues during my tenure.

Reading, Pa

Responsibilities included preparing course content and marketing materials for the Chamber's public training programs; coordination of class schedules and logistics. Growing attendance through personal contact and client cultivation through marketing strategy and program development. Provided support for small businesses through small business programming. Developed awareness of program through marketing initiatives and planned strategies. Provided support for the Berks Family Business Alliance including workshops, round table logistics and marketing of annual events and programs. Managed e-blast content for five targeted member newsletters. Developed flyers and marketing materials for member programs.

Reading, Pa

Heavily involved with a myriad of duties for this advertising and communications firm. This included providing support to clients for in-house projects, copy writing, interaction with media outlets, placement of all advertising for billboards, written mediums, and radio/television. Supported business development and special event coordination on behalf of clients with the negotiation of pricing with vendors and following up on post event metrics.

Wyomissing, Pa

Coordinated all creative aspects in the advertising and promotion of products for this brick manufacturer. Managed relationships with various vendors that provided advertising related services, lead the introduction of onsite products and the distribution of branding displays. Provided a key role in the development and maintenance of the company's internet site, providing page content/development, and consistency of information for the site. Created and implemented sales incentive programs and served on the company's safety committee and developed and promoted the safety awareness program.

Wyomissing, Pa

Managed and scheduled all space ads (newspaper, magazine, trade journal, etc.) and printed promotions; drafted copy outlines that met necessary marketing objectives for each request from sales offices or plants.Coordinated project photography across the United States for use in promotional materials. Supervised content creation and coordinated production of the company’s quarterly international marketing publication, “Brickwork Design Magazine.”Wrote, edited and managed production and distribution of the monthly customer newsletter and the quarterly employee newsletter. Maintained 4 mailing lists and developed customer databases as needed.Developed advertisements for 10 sales offices and promotional product literature for 10 plants nationwide, based on market concerns and target audiences. Prepared all press releases on new products and new employment announcements.