Oversee comprehensive product development cycle for innovative skincare products, ensuring alignment with strategic goals and market demands. Direct end-to-end development of new skincare offerings, from concept creation to successful market launch. Lead creation of product roadmaps to document vision, progression, and implementation timelines, setting clear objectives for product evolution. Liaise with manufacturers, suppliers, and logistics partners to optimize product quality, packaging, and cost efficiency. Conduct thorough market research and competitor analysis to inform product specifications and drive continuous improvements.*Launch new skincare products, showcasing a strong ability to identify and meet market demands. *Collaborate with chemists to formulate products that prioritize efficacy, safety, and innovation, and meticulously evaluate prototypes to refine formulations. *Responsible for overseeing the completion of all product packaging artwork and ensuring its compliance with regulatory standards.*Implement a thorough product information profile system, equipping the customer success and brand teams with essential resources for product promotion and support.*Engage in comprehensive market research, competitor product evaluations, and trade show attendance to stay at the forefront of skincare technology and trends.

Managed full product lifecycle from inception to market introduction, ensuring alignment with brand strategy and market demand. Collaborated with chemists to understand formulation intricacies, translating complex information into compelling product narratives. Steered product launch campaigns, driving significant market penetration and brand visibility. Oversaw inventory across multiple storage facilities and retail locations, adjusting levels to optimize product availability and meet sales forecasts. Conducted employee training, creating detailed manuals and information pages to enhance staff product knowledge and customer service.• Oversee product design and manufacturing.• Create product launch campaigns.• Manage the inventory for two warehouses and four brick and mortar stores. • Review and adjust inventory levels and product production schedule to maintain product availability. • In charge of all product marketing and sales. • Train employees on products and create training manuals. • Website management (WooCommerce) • Partnered with marketing team to devise pricing models, messaging and sales collateral. • Since being hired I have increased product sales by 200% and have increased online sales by nearly 600%.• Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.• Work closely with our chemist to ensure I have the highest possible knowledge of each product.• Ensure that the product supports the brands overall strategy and goals.• Delivered polished product supports the brands overall strategy and goals.• Studied customer needs and desires to incorporate into product development.• Maintained project schedules by managing deadlines and adjusting workflow.

• Effectively managed a seven-figure volume boutique with a highly experienced sales team. • Fostered a professional and rewarding work environment and maintained an open-door policy at all times. • Youngest manager to ever be hired at St. John Knits. • Oversaw all store operations and formulate monthly success plans, marketing schemes, client outreach programs, store budget, and management reports.• Led the boutique to make four quarters in a row, exceeding sales plans by over 12% each time. • Provided human resource services and support to division heads, assisting them to achieve divisional goals and objectives through strategic staff management.• Skilled in Talent Science and other retail databases—Shoppertrak, Outlook, CRM, and XEIS.• Paired with local marketing groups to plan the right outreach strategies for both our residential and tourism clients. (Events on King, Mercury Newspaper, Post and Courier, Charleston Magazine, Charleston Area Convention and Visitors Bureau)

• Optimized brand positioning and surpassed revenue expectations by utilizing innovative and progressive approaches. • Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory.• Supervised up to 10 employees on merchandising team.• Developed creative visual merchandising campaigns to focus on selling older inventory.• Drove sales by successfully employing upselling and cross-selling strategies.

• Established the training program goals and conducted performance reviews of banking staff.• In charge of vaults, monthly branch budgets, and creating marketing events. • Oversaw administration of the various client services that led to making the branch’s product sales goals.• Boosted team morale and overall sales volume by creating employee incentive sales contests.

University Tees- Oversaw interns, managed customers, designed merchandise for organizationson campus, sold custom clothing and promotional items, and set up marketing events.• Vince Camuto- Event Coordinator for on campus and online events. Marketed and promotedmonthly items to create brand awareness. Created marketing reports and recaps.