Danielle Ashe Email & Phone Number

Charleston, SC, US

Honolulu, Hawaii, US

Averylily is a dynamic collaboration between interior designer Avery Solmssen and serial entrepreneur Lily Kanter (Serena & Lily, Good Mvmt, Mill Valley Baby & Kids Home) that began as a design studio dedicated to transforming spaces in the Hawaiian Islands and beyond. In 2024, Averylily launched their debut Home Collection comprised high-quality bedding.

Mill Valley, CA, US

Good Mvmt is a purpose-driven lifestyle brand inspiring positive impact that benefits clubs and organizations by giving back 25% of purchases to the cause of the customer's choice.

• As a Freelance Copywriter + Consultant, I help retailers showcase the unique value of their products and brands in a way that engages and excites customers. I offer both individual services and customized consulting.
• Copywriting
• Content Writing
• Ecommerce & Omnichannel Merchandising
• Buying & Planning
• Product Development & Sourcing

San Francisco, California, US

• Excelled as a jack-of-all-trades at this value-driven startup that gave back over $103 million through sales of people + planet-focused merchandise.
• Owned project management for the creation of a new line of private-label sustainable household products, from branding and product development to business strategy and financial planning
• Coordinated externally with independent contractors and internally with cross-functional stakeholders (CEO, Sales, Technology & UX, Customer Care, and Marketing)
• Collaborated on investor pitch decks for the parent company's planned ventures, contributing research, copy, and editorial feedback
• Conducted partnership outreach and merchandise selection for dropship products; managed all aspects of partner relationships
• Wrote copy for a variety of applications designed to educate consumers about the unique characteristics of products, brand partners, and corporate policies

• Managed all aspects of merchandise, from sourcing to sale, for a wide variety of product categories (leather goods, tailored clothing, eyewear, sportswear, etc.) at this omnichannel luxury clothing retailer.
• Wrote catalog and website copy designed to educate consumers about the unique characteristics and detailed craftsmanship of each product
• Proofread all catalog and email marketing copy for grammar, spelling, and accuracy
• Utilized a customer-first approach when developing private-label products
• Sourced fabrics and executed sample production of sport coats, shirts, and pants; coordinated line selection of those samples
• Attended trade shows (Pitti Uomo, Milano Unica, MRKet, Vision Expo) to source new products and nurture existing relationships

Richmond, VA, US

• Created and maintained a Twitter, Facebook, and Tumblr for the department
• Significantly improved office organization
• Interacted with potential students and assisted with open houses

Richmond, VA, US

• Supervised a group of nine other students who worked to produce a sold-out show at the Virginia Museum of Fine Arts
• Oversaw all publicity and marketing of the show
• Responsible for managing the show budget

• Inventoried and cataloged nearly 200 wedding dresses in the Costume and Textiles Collection
• Wrote detailed descriptions of each dress, utilizing appropriate fashion terminology
• Entered data into a complex database system
• Compiled information for visiting researchers

Pittsburgh, PA, US

• Excelled in customer service and was named the top employee by the store manager
• Assisted in floor sets and visual merchandising of the store

• Trained new employees in customer service, visual merchandising, and store closing procedures
• Specialized in providing high quality customer service in a timely manner