Danielle Atkinson Email & Phone Number

Led successful rebrand to increase brand awareness and sales Forerunner in the Growth Planning process and company objectives Develop/Provide expertise on strategic accounts, their shoppers and the company to drive a meaningful and strategic partnershipDrive productive working relationships with strategic accounts including line reviews, innovation development while supporting an ongoing collaborative review process. Serve as the primary link to internal… Show more Led successful rebrand to increase brand awareness and sales Forerunner in the Growth Planning process and company objectives Develop/Provide expertise on strategic accounts, their shoppers and the company to drive a meaningful and strategic partnershipDrive productive working relationships with strategic accounts including line reviews, innovation development while supporting an ongoing collaborative review process. Serve as the primary link to internal Marketing resources for sales and sales planning, particularly for business plan initiativesCollaborate with marketing team to ensure alignment and efficiency of merchandising spend, as well as sales strategy to ensure efficient utilization & visibility Show less

Manage the direction, creation and production of product portfolios and all other sampling tools Collaborate with Director of Marketing to develop a marketing commercialization plan for product launches Develop product launch videos, presentations and any other learning tools needed associated with product launches Coordinate and manage production of marketing commercialization items needed for product launches (i.e. eblasts, printed collateral etc.)Develop… Show more Manage the direction, creation and production of product portfolios and all other sampling tools Collaborate with Director of Marketing to develop a marketing commercialization plan for product launches Develop product launch videos, presentations and any other learning tools needed associated with product launches Coordinate and manage production of marketing commercialization items needed for product launches (i.e. eblasts, printed collateral etc.)Develop quarterly competitor benchmark around product launches  Manage timelines and budgets for each product launch Marketing Project ManagerManage large scale marketing plans, processes, and proceduresOversee new product launch materials and timeliness of materials into marketSupervise day to day operational aspects of marketing department projectsCommunication manager between outside agencies and internal marketing staff Monitor work flows and deadlines to ensure timely delivery of materials to marketplace Show less

Muscle Shoals, Alabama

Project Coordinator Consumer Products Group and Centaur Fencing Systems Allocate all marketing design tasks between designers and oversee conclusion Oversee management of marketing materials such as literature and suppliesAssist with new product launch materials such as press releases Coordinator of Trade-shows:Travel, Giveaways, Registration,Shipping, BudgetsCommunicating Agent between individual unit managers and designers

Direct Marketing advisor 200 agents in AlabamaDistributed materials from corporate to agents in order for agents to utilize all marketing materials made available to themProcess and track sales volumes to ensure success goals of agents Developed and personalized marketing campaigns for Alabama Farmers AgentsExecutive Assistant to Farmers State Office

Vernon, Alabama

Account Executive. Responsible for Advertising Sales and promotional campaigns for radio station in Northwest Alabama.Administration of Sales for 5,000 watt stationPromotions Coordinator of regular contests and giveawaysCommercial copy writer as well as commercial editing and voicing

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Education record