Danielle Avedon Email & Phone Number

Southport, Ct

Southport, Ct

Simplifying how the world’s best-known brands in technology, financial services, insurance, health care, and business services communicate their complex products and services to B2B and B2C audiences.Clients/Brands:HealthFirstJPMorganMaximusPanasonic

Greater New York City Area

Thoughtfully helping brands grow their business through:- Brand Positioning and Equity Development - Consumer Insight Generation- Integrated Campaign Development- Innovation Strategy- Digital TransformationClients/Brands:Henkel/Zotos ProfessionalBeiersdorf: Nivea & EucerinAgencies:Fancy, LLCFCB NY

New York

Global Account lead on all brand building fundamentals. Managed top-to-top client relationships. Responsible for overseeing businesses with over $1B revenue. Managed multi-million dollar P&L and financial operations. Oversaw a large global network and led an integrated multi-agency team. Involved in upstream design work and new product innovation. Championed digital first thinking and led execution of digitally-driven media plans.Procter & Gamble Herbal EssencesJuly 2016 - presentProcter & Gamble PanteneAugust 2015 - July 2016

New York

Served as global liaison for all brand equity fundamentals, including strategy, creative development, production, network management, interregional facilitation, search and re-apply, and best practices. Created an insightful and purpose-driven global brand campaign that brought Pantene back into the cultural zeitgeist, resulting in positive share growth for the first time in a decade and garnered multiple industry awards and accolades. Procter & Gamble Pantene GlobalAugust 2012 - August 2015

New York, Ny

Recruited from agency to work on the Client side in a dual role: 1) Marketing strategy & communications leader for Global Advertising, overseeing all NA advertising efforts across Skincare, Fragrance, Cosmetics, Fashion & Home, Personal Care and 2) Brand management role on the Anew Skincare team (revenue: $1B), overseeing all advertising development and partnering with cross-functional team to create global activation toolkits. Developed and rolled out new Global Advertising Process, helping to educate and socialize throughout the organization. Co-wrote and deployed a new Avon creative brief to help get to better insights, consumer understandings, barriers, and marketing objectives.Avon Products, Inc.September 2010 - August 2012

Developed breakthrough creative that changed the perception of Nikon and helped them to become the market leader. Oversaw total business: including point-and-shoot, digital SLR, lenses, and professional-level camera sectors. Led re-launch of the COOLPIX line, resulting in a 100% share increase over two years. Garnered global experience as a consultant for Nikon Latin America & Nikon Canada.Nikon USAMay 2008 - September 2010

New York

Promoted 3 times in less than 5 years. Learned CPG and brand building fundamentals on two Procter & Gamble accounts. Also learned how to succeed in the fast paced world of consumer electronics (Nokia) and won first NA Effie Award.Procter & Gamble Clairol HaircolorJanuary 2007 - May 2008Nokia Mobile PhonesJanuary 2006 - January 2007Procter & Gamble CoverGirl CosmeticsSeptember 2003 - January 2006