Danielle Bartholomew Email & Phone Number

Silicon Valley, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Responsible for account management and digital strategy for 8 regional healthcare market plans (Medicaid/Medicare) Uses a project management system to ensure all tasks are structured properly, optimized and on-time for deliveryUpdating content regularly within a CMS across all 8 sites Partners closely with internal digital designers, print, creative & editorial teams to ensure content is optimized from origin to posting Ensures content is written and presented in a format that meets web usability standards, company style guidelines and 508 compliance Mentors junior level digital content producers and provides training and strategy guidance

Philadelphia, Pa, Us

Continued responsibilities of previous position, including maintaining content strategy initiatives for current clients Manage and mentor a team of 5 content strategists with items such as timelines, work ethics, strategic deliverables and career as well as personal goals Keeping internal/external teams aware of industry news by creating POVs & case studiesAttending conferences and trainings to ensure knowledge and capabilities are current

Philadelphia, Pa, Us

Increased web traffic and brand awareness by creating SEO content strategies for the Janssen Franchise and Abbott brands (Pedialyte)Conducted research and wrote original content that lived on brand.com which enhanced brand awareness, visibility and authorityProvided recommendations for wireframes & sitemapsPerformed keyword research, competitive audits and social listening Worked closely with external development teams to ensure best practices across multiple content management systems Translated data into easy to comprehend language using storytelling tactics to showcase insights resulting in a large scale PPT presentationMaintained a strong knowledge of the healthcare industry

Malvern, Pa, Us

Managed content creation, development, and posting for local SEO client’s websites & blogsIncreased organic site visibility and engagementExecuted link-building and citation building strategies to gain additional traffic across websitesPerformed website audits for usability and UXCreated monthly reports using Google Analytics and Authority Labs

Cedar Rapids, Iowa, Us

Wrote and edited SEO optimized content for a variety of social media channels including Facebook, Google+, & TwitterSuccessfully implemented online marketing strategies for over 200 top level active campaigns with active components and deadlines Developed a social media timeline for placement across customer's social media channelsWorked directly with owners of various businesses to develop the strategy and voice for their social media campaign

Cedar Rapids, Iowa, Us

Gave customers the opportunity to explore new levels of advertising for their businesses Created benefit-rich copy for customer’s website, utilizing best SEO practices, to increase website traffic and improve their organic search rating and increase website trafficInterviewed business owners to establish their needs for their website so that potential customers are effectively targetedLead a social media research project, presentation, and piloting process attempting to integrate Google+ and other social media networking systems into Yellowbook’s websitesEstablished and/or enhanced client’s online presence through claiming of Google and Bing listingsConsistently exceeded daily website production goals while continuing to maintain a high level of content integrity

Shippensburg, Pa, Us

-Assisted in the assembly of upcoming exhibits-Acquired new computer skills in Past Perfect-Catalogued items of clothing into the computer with precise, detailed descriptions and photographs of entire garments and important details-Became skilled in the preservation and handling of garments & other valuable items-Attended educational Conservation Classes to learn the proper handling of fragile garments

Interdisciplinary Arts, Art History, Communication/Journalism, Public Relations, Writing/Reviewing The Arts, Graphic Design

Study Abroad Program - Italy, Art History