Danielle Benge Email & Phone Number

Greater Salt Lake City Area

• Identifies, designs, and develops high quality products and product categories, ensuring products meet brand and style guidelines from concept to production• Manages product life cycles for all apparel and apparel accessories, including SKU rationalization and any warranty changes• Develops and executes product strategies that align with the brand and product categories; continuously analyze sales data and financial margins, and modify strategy accordingly to maximize product Return on Investment (ROI) and future product development• Manage and negotiate with multiple business partners to ensure target pricing is on budget, manufacturing is efficient, and fulfillment is on time• Manages and oversees tech packs and fit for all apparel and apparel accessories• Built, evolves, and executes product and field testing• Develops new colors and manages strike-offs, including collaborating on a camoflauge pattern and creating plaid/print patterns for lifestyle apparel• Collaborate with Marketing and Sales to support new product launches and campaigns, develop product packaging, and sales materials• Conducts consumer and market research to refine product, develop new product and/or product categories• Keeps current with industry, market, and consumer trends• Develops, manages and maintains current fabric and material library, including testing standards for fabrics and materials

Greater Salt Lake City Area

• Managed online merchandise presentation to ensure the categorization, imagery, copy, pricing, site placement and promotions are accurate and meet brand standards• Partnered with buying and marketing teams to ensure promotional readiness, inventory availability, and seasonality of categories• Monitored and conducted site audits for accuracy and integrity• Analyzed data to optimize the customer experience and improve conversion rate• Prepared and presented categorical seasonality, customer buying trends, and evolving industry trends

Bozeman, Mt

▪ Developed business plans and marketing strategies for products that increase pipeline leads, engagement, and revenue through direct mail campaigns, event marketing, print marketing, and digital marketing tactics▪ Identified, developed, and measured new advertising opportunities to target markets▪ Analyzed performance statistics to determine campaign success▪ Performed ongoing analysis of industry competitors, competitive products, and internal efficiencies▪ Managed internal processes for creative development, design and content resources▪ Communicated product plans, progress, and challenges effectively to internal teams▪ Inspected, tested and reviewed proposed product advancements to minimize go-live risks

Greater Denver Area

▪ Managed a diverse team of people to initiate and execute strategic tactics to visually enhance product and company revenue ▪ Identified, evaluated and proposed new business plans and strategies for marketing and merchandising product to include planning, floor space, fixtures, visual elements, and execution▪ Developed and implemented tactical programs for store merchandising, visual presentation strategies, and requirements of retail store fixtures, in-store signing and new store concepts, layout and design related to visual presentation▪ Trained and provided professional development to team to include understanding of basic visual merchandising fundamentals and standards, strategy of products, and personal skill development▪ Developed, distributed, and enforced standard merchandise presentation policies, practices, and guidelines in stores▪ Identified the latest innovations in merchandising presentation and store design through review of competition and market travel▪ Projected fixture fills based on previous year’s sales to allow for specific assortments in each retail store; including measuring dollars per square foot and dollars per fixture/wall▪ Conducted retail patterning; look of the category, merchandise practices, and different category segments in order to recommend and deliver best practices▪ Created new sign packages and merchandising strategies to support dollar per square foot▪ Monitored effectiveness of visual merchandising strategy and sets standards to ensure effective representation of company objectives and brand personality▪ Managed constant, positive and effective relationships between Category Managers, Associate Category Managers, Retail Assortment Managers, vendors and retail stores while working through an assortment of projects▪ Partnered with merchants and travels to stores accomplish corporate goals▪ Directed in-store activity to meet plan targets, specifically fixture and wall set objectives for visual merchandising

Greater Denver Area

▪ Managed material development from concept to adoption to include collaborating to understand vision, maintaining detailed development processes and records, evaluating material samples, collaborating with suppliers, and communicating challenges/obstacles to appropriate business partners▪ Collaborated with internal business partners (Category Managers, Design, Tech Design, Materials Procurement, Production Planning, Color, Sourcing, Brand Marketing and Quality Control) and external resources (third party designers, domestic and international suppliers and factories) to ensure quality materials are developed on time, on budget and on brand▪ Identified, evaluated and recommended new material trends, technology trends, and vendors for product development opportunities to align with product and category road maps▪ Executed and evaluated material usage reports to ensure pricing and production efficiencies▪ Managed legal contracts including non-disclosure agreements, partnership contracts, pricing agreements, and EPA approvals through coordination with suppliers, Legal and outside counsel▪ Created and executed material education and technology presentations for internal business partners▪ Managed and collaborated in special projects for materials and processes to improve efficiencies, support strategy, promote consistency, increase communication and enhance innovation▪ Devised and established quality procedures, standards, requirements and specifications for trim, fabric and products▪ Created testing for measuring product performance and competitor comparisons▪ Reviewed product quality from information gathered on recalls, failed product testing, and customer reviews▪ Performed field testing to guarantee standard compliance of product, material, and trim functionality and quality

Greater Denver Area

▪ Managed internal business partners (Creative, Sponsorships/Partnerships, Communications, Retail Operations, Finance, Legal, World's Foremost Bank and Corporate Outfitter) and external resources (vendors, sponsors, corporate partners) to ensure marketing activation plans are executed on time and on budget▪ Implemented and evaluated daily operation and communication work flow for retail marketing teams to ensure optimum business effectiveness and accuracy of communication among business units ▪ Functioned as Brand Ambassador at on-site and off-site events, expositions and meetings▪ Created and administered promotional goods warehouse website, including price negotiation, product acquisition, inventory control, distribution, accounting, product quality control and brand integrity▪ Managed promotional sweepstakes events including the development of program rules, and award execution through interdepartmental coordination with Outdoor Adventures, Sponsorships/Partnerships, Legal and Accounting▪ Executed promotional budget to ensure line item accuracy and compliance with forecast▪ Directed Retail Marketing Managers and developed best practices for marketing activities; assisted in staff professional development▪ Functioned as project manager for enterprise national sales conference

Colorado Springs, Colorado

▪ Created and managed media plan and budget▪ Liaison between the Vice President of Sales & Marketing and creative staff, internal and external▪ Partnered with CEO, Sales, Research and Development, New Business Development, Operations and Product Management to develop marketing, sales, and company strategies and goals▪ Developed, managed and executed distributor and marketing events, ads, literature, collateral, and websites▪ Worked closely with internal teams to develop branding campaigns, new product launches, and market messages; manage creative agencies to create and execute campaigns and launches▪ Assisted Sales in growing revenue for distributors by developing and executing co-op strategies▪ Managed all marketing projects to meet company and distributor marketing strategies, goals, objectives, and budgets▪ Coordinated all trade show activities to include: travel arrangements, booth delivery/pickup, setup, tear down, and team schedules▪ Continuously monitored project status, timeliness and budget and report progress to the Vice President of Sales & Marketing▪ Managed creative agencies and trade show vendors to accomplish goals▪ Established and maintained strong distributor, vendor, and internal team relationships

Colorado Springs, Colorado

▪ Managed projects to meet the client marketing objectives and budget▪ Consulted and delivered social media components and conducted email lead processing to increase client reach and conversion▪ Worked closely with the Principal and President to determine project scopes and develop marketing campaigns and objectives▪ Maintained a high level of accuracy in proofing and writing content for online ads, Pay-Per-Click campaigns and bulk email releases▪ Evaluated and reported success of marketing campaigns to team and clients▪ Reviewed and imported content for client websites▪ Maintained project scheduling through multiple operating systems

Colorado Springs, Colorado

▪ Coordinate all projects through multiple organizational channels by establishing milestones to meet or exceed goals▪ Determine project scopes and develop schedules/timelines for large-scale contracting agreements▪ Responsible for recording, reporting and analyzing project guidelines and procedures▪ Ensure the consistent application of project guidelines, procedures, and schedules/timelines for large scale contracting agreements▪ Coordinate, monitor and review projects and purchase orders with vendors▪ Maintain a high level of accuracy in proofing advertisements before release▪ Primary point of contact between Creative, Media, Public Relations, and Account Services at advertising agency▪ Maintain project scheduling through multiple operating systems▪ Develop, supervise and manage new hire and employee training programs▪ Successfully developed an auditing process with the Executive Team to increase overall productivity

Bachelor Of Science (Bs), Mass Communications With A Double Emphasis In Public Relations And Advertising

Education record