• Developed and executed lifecycle management strategies to increaseconversion and engagement rates, minimizing churn.• Drove lead conversion, user recovery, upselling and cross selling initiatives.• Worked closely with data analytics to monitor KPIs, interpret insights and tailor strategies to increase engagement and retention.• Oversaw the planning and execution of lifecycle campaigns, monitoring and optimizing campaign performance to achieve target KPIs. Develop business cases, project briefs and drive execution to support these campaigns.

- Performance analysis of D2C platform content, insight extraction, and reporting.- Strategic merchandising planning for D2C and partner platforms.- Content promotion through creative and unique CRM communications.- Analyze the impact of editorial, CRM and merchandising decisions on show performances.

- Estimate and manage the marketing budget for all products- Analyze improvement opportunities, submitting new projects for HQ approval.- Coordinate influencer collaborations and promotional activities to enhance brand visibilityand engagement.- Develop a comprehensive communication strategy encompassing media, PR, and socialmedia.

- Support the planning and manage all marketing activities for MTV, Paramount Channel, and Comedy Central brands.- Marketing campaigns planning and result analysis.- Prospect partnerships and negotiate media barter agreements to enhance brand reach and impact.- Manage the budget maintaining fiscal responsibility across all initiatives.- Strategic planning and coordination MTV MIAW and Comedy Central Fest events, ensuring seamless execution and delivery.

- Managed all marketing activities for Nickelodeon and Nick. Jr.- Event planning and execution for Nickelodeon, highlighting the award Meus Prêmios Nick and Dia de Brincar which had over 60k attendees. - Manage and structure events sponsorships and partnerships, highlighting the Nickelodeon Slime activation inside XBOX booth in BGS.- Created and executed compelling digital content for the brand, including the highly successfulNick Master Slime show, which garnered over 40M views on the brand YouTube channel.- Support the budget managing and events P&L development.- Media and communication campaign planning and result analysis.

- Strategic event planning and product launch coordination. - Oversight of media, social media, and PR agency timelines and deliverables. - Development of press kits to enhance brand messaging. - Strategic planning of influencer and press activities. - Support for the strategic communication and media planning of Home Entertainment business products. - Management of vendor and agency payments. - Prospect and management of brand partnerships for event participation and activations. - Support to the social media strategic planning. - Monitor and analyze marketing campaign KPIs and social media metrics.

Project: Rolê Cultural 2016An event created to promote the exhibition of creative projects by students, along with artistic interventions, product sales, and musical performances.- Budget Management- Profit and Loss Estimative (P&L)- Event Planning- Partnership Management and Brand Activation- Contract Negotiation- Sponsorship ProspectingProject: Vou ImproviseiCompetition for ESPM students, inspired by the show of the group Os Barbixas.- Event Coordination- Schedule Management- Partnership Management- Preparation of Materials for the Comercial team- Communication with Judges and ParticipantsProject: Joscar 2016Awarding of audiovisual projects by students of Advertising, Journalism, and Design.- Audiovisual Event Planning- Schedule Management- Contact with Various Areas and Stakeholders- Organization of AwardsProject: CineclubeFilm club with students to watch and discuss cinematographic works for the expansion of cultural and media repertoire.- Event Coordination- Programming PlanningProject: Women's Week- Speaker Scheduling- Team Coordination- Development of Materials about the Event for the Commercial Team- Partnership Management and Brand ActivationsProject: PES 2016 Championship (Playstation partnership)- Partnership Negotiation and Brand Activation- Event Planning- Selection of Prizes and GiveawaysProject: Chat about CCXP with Ivan Costa- Guest Scheduling and Contact- Development of Materials about the Event for the Fundraising TeamProject: Ogre CultCreation of a social media page focused on entertainment and pop culture content, relevant to students of Advertising, Design, Consumer Sciences, and Journalism.- Content Curation- Social Media Planning- Content Review and Approval- Team Coordination- Briefing for Art Creation