Danielle Blake Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

Washington D.C. Metro Area

Washington D.C. Metro Area

* Led and executed strategic public affairs initiatives to raise BCBSA’s visibility and recognition as a health policy leader among key audiences.* Provided oversight and operational support of advocacy campaign initiatives including paid advertising across all channels; integrated digital/social media programs; and a year-round thought leadership event schedule with complementary amplification strategies.* Launched online thought leadership platform, BCBSProgressHealth.com.* Provided writing and editing support for a wide range of public affairs deliverables.

Washington D.C. Metro Area

* Developed strategic, multifaceted communications programs to advance the medical technology industry’s positions with key stakeholders.* Led AdvaMed’s consumer-focused communications campaign, Life Changing Innovation, including coordinating events with Members of Congress, researching and drafting content, producing compelling video pieces and advertising, and media relations.* Planned and executed Capitol Hill and press events to increase visibility of AdvaMed, its members, and key policy initiatives. * Managed video production activities for the organization. * Managed website communications for AdvaMed’s various web properties and social media.* Drafted press releases, op-eds, feature articles and developed media kits other materials for various AdvaMed departments and programs.* Appropriately staffed media interviews with an AdvaMed spokesperson, including preparing the spokesperson by writing core messages, talking points, Q & As, and other items as needed.* Coached and mentored junior staff members; Managed relationships with public relations firms and other vendors.

* Partnered with internal stakeholders to develop and execute ongoing employee and member communications plans and strategies for a diversified, multi-site staff of 350 and oncology member base of 30,000, with an eye on measurement and evaluation.* Managed and created content for employee intranet site and online employee newsletter. Managed redesign of intranet site in 2009 and currently overseeing second redesign of site to Sharepoint platform.* Managed video production efforts for the Society, including all staff, member and public videos, and associated budget. Drafted scripts and coached interviewees.* Provided communications support in the form of talking points/messaging, audio/video production, event and meeting strategic planning to the CEO.* Wrote, edited and proofread content for a variety of internal and external publications. Developed and disseminated overall messaging about who ASCO is and what ASCO does both internally and publicly.* Managed corporate media relations for the Society. Pitched and place stories in local, trade and national news media outlets.* Used a variety of measurement and evaluation tools and analytics to measure ongoing effectiveness of employee and member campaigns, and video production.* Managed Corporate Communications Program Coordinator.

* Drafted and disseminated communications policies and procedures, ensuring consistent design and messaging.* Drafted, produced and designed a quarterly newsletter.* Maintained and updated an external website. * Designed and implemented public relations plans for new product launches.* Drafted and issued press releases and managed media outreach.* Maintained a comprehensive media contacts database.* Wrote and placed advertising copy for URAC products and services.* Drafted marketing materials and coordinated marketing mailings and campaigns on URAC products, services and meetings.