Sole Trader
CurrentIn this role, I manage multiple social media platforms to engage with both existing and potential clients. A pivotal aspect of this position is my collaboration with celebrities and social media influencers to enhance brand recognition and credibility. Additionally, I orchestrate impactful marketing campaigns aimed at boosting brand awareness and driving meaningful audience engagement.It is important to share that I establish valuable B2B and B2C relationships by participating in networking events. Along with that, I execute digital sales promotions and create service advertisements by using Canva.My notable contributions are: • Cultivated loyal customer base of 80+ repeat clients, driving sales to total of £17,114.97 within initial financial year.• Achieved 5.508K followers on TikTok and Instagram within a span of 2 years, along with 98.3K likes on TikTok, demonstrating tangible impact of social media presence.• Developed user-friendly booking website, resulting in 383% increase in customer appointments, transitioning from 12 appointments per month to an average of 58 within three months.• Featured in Black Beauty & Hair Magazine in 2023, highlighting hairstyling operations dedicated to bridal hair and diverse hairstyles, with special emphasis on providing top-notch haircare services to the BAME community.