Danielle Bost Email & Phone Number

Columbia, Sc, Us

Columbia, South Carolina, United States

Responsible for overseeing the Corporate Advertising team and supervising an Office Manager in the Columbia, SC office. Charged with developing and implementing cohesive marketing campaigns for varied CAP divisions through partnership with team leaders and Advertising staff members. Coordinates with direct reports to brainstorm and execute upon multi-channel marketing strategies. Prioritizes workflows and projects while delegating tasks and initiatives to team members. • Champions an internal operational model that works like an external advertising company; devises advertising and marketing strategy for use by 21 individual companies selling varied types of insurance. • Oversees the designs of client-facing websites; coordinates with IT to implement changes based on needs. • Consults and offers proactive guidance and ideation in the creation and introduction of effective marketing content. • Manages press releases as well as monthly email campaigns for client companies. • Utilizes different advertising and public relations tools to partner with teams and coordinate multiple touchpoints to reach intended audiences. • Plans and executes internal and external corporate events.

Columbia, South Carolina Metropolitan Area

Promoted to provide strategic direction to direct reports and external resources to ensure all work product was within brand standards, messaging aligned with campaign objectives, and value propositions were correctly formulated. Developed and executed upon comprehensive, long-term, and proactive communications, marketing, and brand strategies consistent with the goals and vision of the organization. • Transitioned from using third-party vendors and built an in-house Marketing department tasked with creating and overseeing all marketing and advertising, internal and external events, social media, websites, and a variety of other projects spanning all corporate divisions. • Handled all graphic design, content marketing, social media management, ad placement and subsequent contracts, event planning, trade shows, and more. • Hired a Social Media Manager and a Public Relations Representative to expand upon the department and diversify the team as a whole.

Columbia, South Carolina Metropolitan Area

Onboarded to assist in managing promotional advertising and marketing programs. Identified and developed new streams of revenue through promotions, innovative marketing strategies, and advertising campaigns. Engaged in strategic thinking and planning while coordinating with cross-functional teams and third-party vendors to determine appropriate customized advertising approaches for varied business segments. Offered coordination and project management to ensure success. Reported to the Vice President of Advertising. • Successfully impacted sales results by developing, supporting, and executing marketing and advertising techniques.