Danielle Bost Email & Phone Number

Columbia, South Carolina, United States

• Responsible for overseeing the Corporate Advertising team and supervising an Office Manager in the Columbia, SC office. Charged with developing and implementing cohesive marketing campaigns for varied CAP divisions.
• Champions an internal operational model that works like an external advertising company; devises advertising and marketing strategy for use by 21 individual companies selling varied types of insurance.
• Oversees the designs of client-facing websites; coordinates with IT to implement changes based on needs.
• Consults and offers proactive guidance and ideation in the creation and introduction of effective marketing content.
• Manages press releases as well as monthly email campaigns for client companies.
• Utilizes different advertising and public relations tools to partner with teams and coordinate multiple touchpoints to reach intended audiences.

Columbia, South Carolina Metropolitan Area

• Promoted to provide strategic direction to direct reports and external resources to ensure all work product was within brand standards, messaging aligned with campaign objectives, and value propositions were correctly.
• Transitioned from using third-party vendors and built an in-house Marketing department tasked with creating and overseeing all marketing and advertising, internal and external events, social media, websites, and a.
• Handled all graphic design, content marketing, social media management, ad placement and subsequent contracts, event planning, trade shows, and more.
• Hired a Social Media Manager and a Public Relations Representative to expand upon the department and diversify the team as a whole.

Columbia, South Carolina Metropolitan Area

• Onboarded to assist in managing promotional advertising and marketing programs. Identified and developed new streams of revenue through promotions, innovative marketing strategies, and advertising campaigns. Engaged in.
• Successfully impacted sales results by developing, supporting, and executing marketing and advertising techniques.