Danielle Broadbent Email & Phone Number

Leeds, Gb

• Forming and leading a cohesive high performing Business change delivery function responsible for the execution of VMO2’s complex Commercial priorities including: o Product/Propositions: Switch Up, Custom Plans, O2 Extras inc. Disney plus & Apple music, Disney Tiering, Sim free Financing, VOLT, O2 Rollingo Regulation: Ofcom GPL Switching, EECC, Annual Price Riseo Commercial opportunities: Key hardware launches (Apple/Samsung), annual RPI increase across Mobile and Fixed, complete base Right to exit and the Summer, Black Friday and Christmas/New year Sales.

Slough, United Kingdom

• Programme Management of the complex priority items within the Commercial Strategy including:o Commercial: E2e Management of the key deliverables associated with the exit strategy and delivery plan for the end of O2’s contractual relationship with Carphone Warehouse. Application Delivery - working with Telefonica Group on the implementation associated with the Customer facing application ‘My O2’. Leading the delivery in support of SLT sponsored ‘close the gap’ opportunities o Regulation: E2E Management of the profile multi year Ofcom regulated mandated projects - Auto Switch and End of contract notifications. o Transformation: Mobilisation and scoping of the Marketing requirements associated to a multi- year transformation project to replace billing systems and migrate all Consumer PAYM Customer

United Kingdom

O2 Guru Programme Owner. Delivering the strategic intent for the O2 Guru proposition across all channels within the Consumer and Business P&L. A multi- channel programme of activity with multi million £’s of in year benefits.

Working across SMB Sales, to deliver efficiency and effectiveness change programs - analysing trends, performance and commercial results to seek out improvements and opportunity. Investigating and developing change programs to either refresh, drive efficiency or create new developments in our sales channel model.

• Managing a team responsible for calculating and making commissions payments of c£10m per month to external partners. Delivered strategic and cultural change, including:o Complete team restructure involved putting the full team at risk of redundancy and replacing the complete leadership team whilst maintaining high degrees of employee engagement.o Introduction of business wide cross functional governance and control.o Automation of commissions calculations in one channel and management of full programme to replace existing systems and processes across all channels

• Working within an independent business unit providing internal consultancy sponsored by senior executives. Key contribution was the introduction of contact reasoning across all customer service touch points, followed by a one year programme to reduce customer contact costs by £10m per year. Led the delivery of 'Just for you', a programme of work to improve employee advocacy through introduction of an online portal of proposition discounts.

Data analysis to identify and deliver SME and Corporate process improvement and adherence projects.Key contributions:Various functional process improvements including improving credit management and adherence process

2:1, Bsc Psychology

Bsc Psychology

Education record