Danielle Bruce Email & Phone Number

Charleston, Sc, Us

EVERFI is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics.At Everfi, I am responsible for executing the marketing strategy, designing and delivering campaigns and content for EVERFI's Financial and Community Digital Education Programs, and providing qualified leads, meetings, and opportunities for sales.Key Responsibilities:- Developed and executed a comprehensive demand generation and ABM strategy, orchestrating integrated campaigns to drive brand awareness, customer acquisition, expansion, and pipeline growth, while also crafting customer experience journeys and maps to support strategic ABM initiatives.- Created integrated campaigns supporting product launches and other GTM initiatives, leveraging various tactics such as paid media, webinars, direct mail, and sales plays, and continuously evaluated campaign performance and ROI to adapt demand tactics and strategy accordingly.- Led cross-functional teams in planning and executing campaign deliverables across various channels including web, content, product, and field marketing. Utilized best practices, campaign analysis tools, and hypothesis testing to continually improve campaign performance, communicating results and insights with stakeholders.- Utilized Salesforce dashboards, Qlik reporting, and Demandbase reporting to measure, analyze, and report on the impact of campaign and demand activities on sales pipeline, revenue, and demand funnel velocity.- Delivered B2B lead generation and nurture programs as part of an integrated marketing and communications approach, integrating research-based insights, advertising, content development, social selling, thought leadership, web engagement, and metrics.

Brooklyn, New York, Us

For over 50 years Duggal Visual Solutions has been working with business leaders and innovators to quickly become North America’s leading printing and graphics provider. Our award winning team works to create exciting brand destinations while helping bridge the gap between real-world environments, and their digital and e-commerce presence. Clients include AMEX, Nike, Dior, NBA, NY Jets, The Met, Adidas, Tory Burch, MOMA, and L'Oreal.Director of Marketing with over 10 years of experience in growth and targeted communication strategy. I'm a goal-driven professional with a proven track record of establishing strategic action plans, customer acquisition, and cross-channel marketing within a fast-paced environment.Achievements:- Quarterly data reporting with result analysis and recommendations.- Created overall e-commerce holiday strategy incorporating google ads, social media, email marketing to improve user website traffic by 138% and web sessions by 95%.- Optimized e-commerce web strategy and user experience to build average sales growth each quarter of 72.2%.- Developed the content calendar for monthly organization and planning for Duggal and Shop Duggal.- Mentored and managed 4 employees and digital agency team relationships.- Transformed B2C email strategy and implemented new Marketo marketing automation software for segmented marketing campaigns.- Collaboration with multiple departments for a sustainable green printing task force to implement company CSR standards and reporting to increase Ecovadis level rating by 17% in 12 months.Business Development Initiatives:- Conceptualized booth design and marketing activation at Photoville's Annual Outdoor Photography Festival from 2017 to 2020.- Launched marketing and business development plan fundraising initiatives for NYC nonprofit organizations, NYC Salt and Faces of Harlem.- Established event trade show marketing and lead generation plan to generate over 800 new leads and $341k in new business.

Brooklyn, New York, Us

As the Marketing Manager, I managed and developed Duggal’s growth marketing strategy for B2B and B2C brands, Duggal Visual Solutions and ShopDuggal.com. Reporting directly into Duggal’s VP of Business Development, I am the hands-on strategic consultant to support the VP and CEO with key digital and marketing initiatives. In my role, I work across the organization nationally and assist senior leadership with key initiatives, including multi-year strategic planning, environmental and CSR analysis, omnichannel roadmap, and digital commerce strategies.Key Responsibilities:- Lead long-range planning processes and develop multi-year strategic presentations for digital and marketing functions.- Build and manage performance marketing: develop performance strategy across multiple channels – SEO, email, social, display, search, referral, print, direct mail, outdoor, TV, radio, events, etc.- Conversion optimization: Optimize cross-channel acquisition efforts to drive demand and maximize ROI for e-commerce.- Identify and analyze new business opportunities, outlining business cases, KPIs, and work cross-functionally on key initiatives.

Brooklyn, New York, Us

- Specialization in logo designs, business collateral, social media marketing, website design, email templates and e-business solutions for small businesses. - Partnering and collaboration on building comprehensive digital marketing plans.- Creative and strategic design for web, collateral and branding.- Previous clients include; Bicycle Network, Warringah Triathlon Club, For My Family Nutrition, Little Devils, Corvid Copywriting and iConstruct.

Hamburg, De

Achievements;* Performance analysis of key metrics for industry communication ‘Network News’ and single handedly developed best practice direct communication strategy, content strategy and design strategy to achieve 17% increase in readership and a weekly average of 42%* The implementation of Google Analytics for increased visibility into customer demographic data and webpage statistics for the customer service department and sales team. * Competitor analysis and understanding of B2B audience segments to identify gaps and in market positioning.* Creation of monthly advertorials for sales conversions* Acts as conduit between publishers and retail manager to ensure priority shelf placement.* Performance analysis of category based POS unit and targeted placement by sales results

Brookvale, Nsw, Au

Achievements;* Providing direction and support of the national visual merchandise standards for all 200 stores * Implementation of process to monitor and flag current in store stock levels to help Loss Prevention identify any suspicious activity.* Presented proactive reports on inventory and sales to the buying and marketing departments* Developed new process for allocating stock into the stores to reduce errors by 12%* Supplied 57 new stores with inventory and contributed with all departments to provide a seamless delivery process to ensure the opening was successful.

San Diego, Ca, Us

Achievements;* Control all guestroom allocations, ensuring that reservations are accurately recorded and monitored to ensure optimum occupancy of 100% and revenue is achieved.* Supervise the performance, attendance, attitudes, appearance and conduct of 13-15 employees.* Winner of Employee of the Year award 2 years in a row (2005-2006)

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Certificate, Strategy Of Content Marketing

Aa, Merchandise Marketing

Accredited Certificate Iii, Tourism