My professional areas of expertise include paid media, design, marketing and digital strategy, data analysis, and audience segmentation. I’m passionate about my work and love using digital strategy and insights to bring innovative design to those who can truly enjoy it. Above all, I value connection, and it’s my mission to provide innovative, creative ways to build a strong community connection that will inspire others to live a more fulfilled life.I am currently engaged in Blackbaud's Generative AI project aimed at creating a marketing-focused business use case utilizing Azure OPENAI and Microsoft Co-Pilot. By leveraging Generative AI, the project seeks to produce various types of content including multimedia, blog posts, executive summaries, and marketing copywriting for Blackbaud and EVERFI from Blackbaud's products. The goal is to establish a scalable method to develop and update marketing materials, enhancing the consistency, speed, and ideation process leading to increased sales, adoption rates, and renewal rates. It underscores the need for human oversight to refine the generated content, ensuring it aligns with the brand voice and caters to specific personas and stages of the buyer's journey. The Blackbaud GEN AI task force is at the forefront of leveraging Generative AI to optimize content generation to improve the overall effectiveness of marketing strategies and I'm incredibly proud of all the research we've done so far in this area.
Listed skills include Marketing Strategy, Marketing, Advertising, Retail, and 32 others.