Danielle Buchmann

Danielle Buchmann Email and Phone Number

Perfumery & Olfaction Expert ¦ Fragrance Education & Advocacy ¦ Scent, Wellbeing & Performance @
Danielle Buchmann's Location
Geneva Metropolitan Area, Switzerland
About Danielle Buchmann

My career is built on a lifelong passion for the sense of smell and scent, and their ability to generate memorable emotions and influence wellbeing.I have expertise in olfactive research, fragrance creation, education, sustainability, branding and team management acquired during 25+ inspiring years contributing to the success of organizations such as Coty, P&G and L’Oréal.Passionate about sharing knowledge around the sense of smell and the art of perfumery, I designed and ran three successful fragrance schools, L’École du Parfum at Odoris, the global Fragrance Training & Advocacy center of excellence at P&G Prestige and the global Fragrance Academy at Coty, together with managing fragrance creation for internationally renowned brands with a talented team of evaluators.Today I focus on what ignites my passion, to share knowledge with professionals and amateurs around olfaction, fragrance creation and scents and their ability to generate positive emotions.Swiss and Australian, I studied Economics & Social Sciences, as well as Sustainability at Geneva University and hold an MSc in Communication Sciences. I studied GC-MS, fragrance formulation and evaluation at ISIPCA and fragrance creation and evaluation at Cinquième Sense, Paris.Awards :- Award for Coty Innovation Roadshow- Award for Coty Fragrance Academy- Power of You Award for P&G Training & Advocacy Center of Excellence- Rotary Award, Collège Calvin, for highest overall grades in Geneva, SwitzerlandSports :- Competitive swimmer, 5x Swiss champion- Former international triathlon athlete, 2x Australian champion, 3x World Championships, 5th Coupe d’Europe

Danielle Buchmann's Current Company Details
Danielle Buchmann Consulting

Danielle Buchmann Consulting

Perfumery & Olfaction Expert ¦ Fragrance Education & Advocacy ¦ Scent, Wellbeing & Performance
Danielle Buchmann Work Experience Details
  • Danielle Buchmann Consulting
    Perfumery & Olfaction Expert
    Danielle Buchmann Consulting Aug 2022 - Present
    Geneva, Switzerland
  • Coty
    Global R&D Senior Director, Fragrance Design & Sustainability
    Coty Sep 2016 - Jul 2022
    Geneva, Switzerland
    Fragrance Design / Fragrance Education / Sustainability Key achievements:✔️Designed and implemented the fragrance sustainability strategy in Coty, and acted as advisor to marketing to co-design brand sustainability strategies and action plans✔️Headed the merger of Coty and P&G fragrance design, working with the teams to successfully leverage and integrate best in class practices and programs✔️Making the Difference Award for outstanding contribution towards Coty goals with the Innovation Roadshow, 2018
  • Coty
    Global R&D Director, Fragrance Design And Technical Perfumery
    Coty Oct 2012 - Aug 2016
    Geneva, Switzerland
    Fragrance Design 3-axis / Technical Perfumery / Fragrance EducationKey achievements: ✔️Established fragrance design and education as business drivers in Coty, partnering closely with marketing, fashion houses, fragrance houses, innovation and research to co-design consumer desirable fragrances, as well as drive their adoption by key retailers and influencers through workshops and conferences✔️Developed technical perfumery, enabling the business to make fragrance investment decisions based on facts✔️Making the Difference Award for outstanding contribution towards Coty goals with the Fragrance Academy, 2014
  • Procter & Gamble
    Global Head, Fragrance Training & Advocacy Coe
    Procter & Gamble Feb 2008 - Aug 2012
    Geneva Area, Switzerland
    Dolce&Gabbana, Gucci, Escada, Hugo Boss, Lacoste, Rochas, Laura Biagiotti, James BondLed the strategic thinking, vision and staffing for a global Fragrance Training & Advocacy center of excellence. Step changed the quality of fragrance story telling across brands, conducting regular story creation sessions with marketing, external relations and R&D teams.Key achievements: ✔️"Congratulations from country leaders on step changing the quality of storytelling on our fragrances"✔️"A really ambitious plan delivered with exceptional results", country training managers✔️"A Big thank you for the outstanding fragrance discovery sessions! I did come away much more knowledgeable on the Industry thanks to you." Patrice Louvet, P&G Prestige President✔️P&G Power of You Award, 2011
  • Odoris & L'École Du Parfum
    Founder, Managing Director
    Odoris & L'École Du Parfum Jan 2003 - Jan 2008
    Geneva Area, Switzerland
    Selected and coached by Genilem as innovative start-up.General management of Odoris, traveling exhibitions and L'École du Parfum, fragrance training. Key achievements:✔️Successful traveling exhibitions: "L'Art du Parfum", "Univers Mugler", "Secrets de Chocolat"✔️Fragrance training for several luxury brands✔️Olfactory & perfumery events for clients across industries
  • Académie De Langues Et De Commerce
    Professor Marketing Management And Communication
    Académie De Langues Et De Commerce 1998 - 2002
    Geneva Area, Switzerland
    Marketing, Management and Communication programs
  • Ecole Hôtelière De Lausanne
    Professor Communication
    Ecole Hôtelière De Lausanne 1999 - 2000
    Lausanne Area, Switzerland
    Principles of Effective Public Speaking
  • Novartis
    Group Brand Manager
    Novartis Feb 1996 - Jun 1997
    Melbourne Area, Australia
    Gerber Baby Foods & Care, Ovomaltine, IsostarKey achievement: ✔️Led a cross-functional team to relaunch Gerber Care in Australia achieving higher profitability
  • L'Oréal
    Brand Manager, Part Of The Global Pépinière Of L'Oréal 30 Marketing Talents
    L'Oréal Mar 1994 - Jan 1996
    Melbourne, Australia
    Fragrances: Vanderbilt, Maroussia, KookaiHair styling: Elnett, Studio Line, FreestyleKey achievements: ✔️Designed and deployed Kookai fragrance launch✔️Achieved +34% increase in Christmas fragrance gift sets sell-in✔️Reached No. 1 value market share for Vanderbilt, No. 4 for Maroussia and No. 7 for Kookai✔️Successfully launched a range extension to Studio Line and implemented local gel manufacturing
  • L'Oréal
    Assistant Brand Manager
    L'Oréal Aug 1993 - Mar 1994
    Melbourne, Australia
    Plénitude (skincare), Imédia, Récital, Casting (hair color), Studio Line, Elnett, Freestyle (hair styling)Key responsibilities:✔️Full marketing mix of Elnett and Freestyle ✔️Assistant to Senior Brand Manager for skincare and hair color as well as contributor to the launch of L'Oréal cosmetics in Australia
  • L'Oréal
    Area Sales Manager
    L'Oréal Jan 1993 - Jul 1993
    New South Wales, Australia
    Area Sales Manager✔️Over-achieved continuously monthly sales objectives

Danielle Buchmann Education Details

  • University Of Geneva
    Développement Durable / Sustainability
  • Hfsc
    Hfsc
    Organizational Leadership
  • Isipca, Institut Supérieur Du Parfum, De La Cosmétique Et De L'Aromatique
    Isipca, Institut Supérieur Du Parfum, De La Cosmétique Et De L'Aromatique
    Technical Perfumery, Gc/Ms, Formulation, Fragrance Design
  • Genilem
    Genilem
    Business Development
  • Cinquième Sens, Paris
    Cinquième Sens, Paris
    Fragrance Creation & Evaluation
  • University Of Lausanne
    University Of Lausanne
    Influence Of Scent On Human Behavior
  • University Of Geneva
    Post-Master'S (Dea) In Communication Sciences
  • University Of Geneva
    University Of Geneva
    Bs In Economics & Management
  • Collège Calvin
    Collège Calvin
    Languages

Frequently Asked Questions about Danielle Buchmann

What company does Danielle Buchmann work for?

Danielle Buchmann works for Danielle Buchmann Consulting

What is Danielle Buchmann's role at the current company?

Danielle Buchmann's current role is Perfumery & Olfaction Expert ¦ Fragrance Education & Advocacy ¦ Scent, Wellbeing & Performance.

What schools did Danielle Buchmann attend?

Danielle Buchmann attended University Of Geneva, Hfsc, Isipca, Institut Supérieur Du Parfum, De La Cosmétique Et De L'aromatique, Genilem, Cinquième Sens, Paris, University Of Lausanne, University Of Geneva, University Of Geneva, Collège Calvin.

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