My career is built on a lifelong passion for the sense of smell and scent, and their ability to generate memorable emotions and influence wellbeing.I have expertise in olfactive research, fragrance creation, education, sustainability, branding and team management acquired during 25+ inspiring years contributing to the success of organizations such as Coty, P&G and L’Oréal.Passionate about sharing knowledge around the sense of smell and the art of perfumery, I designed and ran three successful fragrance schools, L’École du Parfum at Odoris, the global Fragrance Training & Advocacy center of excellence at P&G Prestige and the global Fragrance Academy at Coty, together with managing fragrance creation for internationally renowned brands with a talented team of evaluators.Today I focus on what ignites my passion, to share knowledge with professionals and amateurs around olfaction, fragrance creation and scents and their ability to generate positive emotions.Swiss and Australian, I studied Economics & Social Sciences, as well as Sustainability at Geneva University and hold an MSc in Communication Sciences. I studied GC-MS, fragrance formulation and evaluation at ISIPCA and fragrance creation and evaluation at Cinquième Sense, Paris.Awards :- Award for Coty Innovation Roadshow- Award for Coty Fragrance Academy- Power of You Award for P&G Training & Advocacy Center of Excellence- Rotary Award, Collège Calvin, for highest overall grades in Geneva, SwitzerlandSports :- Competitive swimmer, 5x Swiss champion- Former international triathlon athlete, 2x Australian champion, 3x World Championships, 5th Coupe d’Europe
Danielle Buchmann Consulting
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Perfumery & Olfaction ExpertDanielle Buchmann Consulting Aug 2022 - PresentGeneva, Switzerland
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Global R&D Senior Director, Fragrance Design & SustainabilityCoty Sep 2016 - Jul 2022Geneva, SwitzerlandFragrance Design / Fragrance Education / Sustainability Key achievements:✔️Designed and implemented the fragrance sustainability strategy in Coty, and acted as advisor to marketing to co-design brand sustainability strategies and action plans✔️Headed the merger of Coty and P&G fragrance design, working with the teams to successfully leverage and integrate best in class practices and programs✔️Making the Difference Award for outstanding contribution towards Coty goals with the Innovation Roadshow, 2018 -
Global R&D Director, Fragrance Design And Technical PerfumeryCoty Oct 2012 - Aug 2016Geneva, SwitzerlandFragrance Design 3-axis / Technical Perfumery / Fragrance EducationKey achievements: ✔️Established fragrance design and education as business drivers in Coty, partnering closely with marketing, fashion houses, fragrance houses, innovation and research to co-design consumer desirable fragrances, as well as drive their adoption by key retailers and influencers through workshops and conferences✔️Developed technical perfumery, enabling the business to make fragrance investment decisions based on facts✔️Making the Difference Award for outstanding contribution towards Coty goals with the Fragrance Academy, 2014 -
Global Head, Fragrance Training & Advocacy CoeProcter & Gamble Feb 2008 - Aug 2012Geneva Area, SwitzerlandDolce&Gabbana, Gucci, Escada, Hugo Boss, Lacoste, Rochas, Laura Biagiotti, James BondLed the strategic thinking, vision and staffing for a global Fragrance Training & Advocacy center of excellence. Step changed the quality of fragrance story telling across brands, conducting regular story creation sessions with marketing, external relations and R&D teams.Key achievements: ✔️"Congratulations from country leaders on step changing the quality of storytelling on our fragrances"✔️"A really ambitious plan delivered with exceptional results", country training managers✔️"A Big thank you for the outstanding fragrance discovery sessions! I did come away much more knowledgeable on the Industry thanks to you." Patrice Louvet, P&G Prestige President✔️P&G Power of You Award, 2011 -
Founder, Managing DirectorOdoris & L'École Du Parfum Jan 2003 - Jan 2008Geneva Area, SwitzerlandSelected and coached by Genilem as innovative start-up.General management of Odoris, traveling exhibitions and L'École du Parfum, fragrance training. Key achievements:✔️Successful traveling exhibitions: "L'Art du Parfum", "Univers Mugler", "Secrets de Chocolat"✔️Fragrance training for several luxury brands✔️Olfactory & perfumery events for clients across industries
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Professor Marketing Management And CommunicationAcadémie De Langues Et De Commerce 1998 - 2002Geneva Area, SwitzerlandMarketing, Management and Communication programs
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Professor CommunicationEcole Hôtelière De Lausanne 1999 - 2000Lausanne Area, SwitzerlandPrinciples of Effective Public Speaking -
Group Brand ManagerNovartis Feb 1996 - Jun 1997Melbourne Area, AustraliaGerber Baby Foods & Care, Ovomaltine, IsostarKey achievement: ✔️Led a cross-functional team to relaunch Gerber Care in Australia achieving higher profitability -
Brand Manager, Part Of The Global Pépinière Of L'Oréal 30 Marketing TalentsL'Oréal Mar 1994 - Jan 1996Melbourne, AustraliaFragrances: Vanderbilt, Maroussia, KookaiHair styling: Elnett, Studio Line, FreestyleKey achievements: ✔️Designed and deployed Kookai fragrance launch✔️Achieved +34% increase in Christmas fragrance gift sets sell-in✔️Reached No. 1 value market share for Vanderbilt, No. 4 for Maroussia and No. 7 for Kookai✔️Successfully launched a range extension to Studio Line and implemented local gel manufacturing -
Assistant Brand ManagerL'Oréal Aug 1993 - Mar 1994Melbourne, AustraliaPlénitude (skincare), Imédia, Récital, Casting (hair color), Studio Line, Elnett, Freestyle (hair styling)Key responsibilities:✔️Full marketing mix of Elnett and Freestyle ✔️Assistant to Senior Brand Manager for skincare and hair color as well as contributor to the launch of L'Oréal cosmetics in Australia -
Area Sales ManagerL'Oréal Jan 1993 - Jul 1993New South Wales, AustraliaArea Sales Manager✔️Over-achieved continuously monthly sales objectives
Danielle Buchmann Education Details
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Développement Durable / Sustainability -
HfscOrganizational Leadership -
Isipca, Institut Supérieur Du Parfum, De La Cosmétique Et De L'AromatiqueTechnical Perfumery, Gc/Ms, Formulation, Fragrance Design -
GenilemBusiness Development -
Cinquième Sens, ParisFragrance Creation & Evaluation -
University Of LausanneInfluence Of Scent On Human Behavior -
Post-Master'S (Dea) In Communication Sciences -
University Of GenevaBs In Economics & Management -
Collège CalvinLanguages
Frequently Asked Questions about Danielle Buchmann
What company does Danielle Buchmann work for?
Danielle Buchmann works for Danielle Buchmann Consulting
What is Danielle Buchmann's role at the current company?
Danielle Buchmann's current role is Perfumery & Olfaction Expert ¦ Fragrance Education & Advocacy ¦ Scent, Wellbeing & Performance.
What schools did Danielle Buchmann attend?
Danielle Buchmann attended University Of Geneva, Hfsc, Isipca, Institut Supérieur Du Parfum, De La Cosmétique Et De L'aromatique, Genilem, Cinquième Sens, Paris, University Of Lausanne, University Of Geneva, University Of Geneva, Collège Calvin.
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