Danielle Cairo Email & Phone Number

East Coast

Schenectady, Ny

Schenectady, New York

Schenectady, New York

Schenectady, Ny

•Work directly with merchant and marketing teams to establish weekly ad themes and go-to-market strategy.•Perform post-event analysis; tracking cover and special event performance as well as household penetration.•Monitor and publish competitive activity.•Assisted Manager of Sales Planning with writing weekly ads.•Liaison to advertising and merchandising departments; coordinate weekly ads, printed mailers and web content.

Schenectady, Ny

•Ensure gross profit for all grocery merchandise products is reported accurately.•Design and analyze reports that reveal errors and inconsistencies in the input of various gross profit components.•Research the causes for the errors and report findings to the appropriate manager.•Make necessary data corrections and report resulting adjustments to Management and Finance. Correct the various income and payable accounts.•Assist sores with inaccuracies associated with their scanned gross profit.•Responsible for monitoring and insuring accuracy of item level promotional forecasts and making adjustments with category management as necessary.•Build and implement scorecards that convey performance against key and weekly initiatives.•Manage the weekly Merchandising Forecast with inputs from all Merchandising and Marketing departments.

•Assist Frozen Food Category Manager by organizing and managing all day-to-day functions. Included but not limited to promotional offers, financial accuracy, scheduling, etc.•Perform all data entry and technical maintenance needed with 100% accuracy.•Research, analyze and address profit margin errors and report findings to the Category Manager•Managed the Promotional Effectiveness Tool for Category Manager and Merchandising Department. •Participate in merchandising initiatives like Category Business Planning and new product evaluations. •Liaison for Category Manager as it relates to internal departments and all Trade Partners. Ongoing support to Category Manager, and trouble shooter to Advertising, Pricing & Asset Departments

•Successfully developed a process and tool which function was to comply with FDA regulations related to product ingredients.•Created an excel template used as a tool for adherence to FDA regulations.•Gained valuable experience interacting with company executives and trade partners which provided opportunity to master written and oral presentation skills.

•Store manager during shift; trained new employees, open and closed establishment; handled bank deposits.•Responsible for serving, filling, packaging/wrapping customer orders; take-out and •Created in-store holiday merchandising displays.