• Develop and implement lead generation campaigns including competitive analysis, persona creation, and targeted content ideas• Conduct comprehensive keyword analysis and create correlating SEO strategies • Optimize content for lead conversion and search engine ranking• Social media management and post creation for clients and internal channels• Implement basic and complex HubSpot elements such as landing page creation, workflow design, Calls to Action, and email campaigns• Write and design blogs, lead magnets, and long-form content

• Created and managed internal schedules that ensured all promised work was completed within scope, budget, and timeline• Proactively adjusted internal milestones by use of effective and continual communication as client deliverables were obtained or delayed• Worked side-by-side with the Account Manager to intimately understand the clients’ goals, business structure, nuances of personality, and current campaign• Sent and received agency deliverables to clients for edits and approvals; completed status updates for all parties as tasks were accomplished and new needs arose• Completed of inbound marketing related tasks such as site content updates, CTA placement, form creation, and blog and social media scheduling

• Developed rapport and trust with clients through frequent and detailed communication on progress toward goals as well as status of all ongoing projects.• Addressed client concerns, questions, and needs proactively and in a timely manner• Directed internal team on campaign strategy and expectations of deliverables• Executed knowledge of the Sandler Sales Training methods to generate incremental revenue and effectively communicate

• Project management of department-wide marketing campaigns• Managed 50+ vendor relationships to execute their marketing within internal channels • Developed strategic inbound and outbound marketing plans that supported goals• Data entry and maintenance of vendor promotions