Danielle Ceccarelli Email & Phone Number

• Interact with customers via social media, including Facebook and Twitter, providing information and resolving service needs according to established practices and guidelines.
• Perform routine social media tagging, user management, and conversation management tasks.
• Lead Website Personalization efforts to help improve content needed to improve JD Power scores.
• Assist digital product teams test system changes, particularly with regard to the analytics associated with each product.
• Propose and collaborate on the creation of content for digital products, subject to review and approval.
• Execute simple optimization techniques.

• Responsible for managing, negotiating and executing the development of corporate sponsorship's for PSE&G at a variety of venues within the company’s service territory.
• Led the development of the new policy and procedures document for corporate sponsorship's in the Customer Operations division.
• Write, edit and proofread copy for promotional materials within marketing campaigns ranging from sponsorship creative to messaging found on 2.2 million customer bills and envelopes.
• Editor of three monthly Business E-Newsletters that are distributed to 77,000 business customers.
• Uphold branding guidelines across all campaigns and communication channels.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns.

• Created and launched the Quality Assurance/ Voice of the Customer department from inception with limited resources and guidance.
• Developed and managed quality assurance surveys distributed to over 10,000 clients nationwide.
• Project lead on the development of a customized internal survey tool that will be used with client’s nation – wide.
• Increased client response ratings by 240%.
• Helped retain over $6 million in client revenue to date by building and maintaining client relationships.
• Distribute weekly market research reports to Senior and C- level Management in addition to providing operational solutions based on results

• Collaborate with senior management on the creation of national proposal development efforts throughout the country, maximizing potential for successful pitches within the business development division.
• Develop content for national proposals used by the National Sales team.
• Train Business Development Managers and Global Sales Managers on proposal structuring.
• Administrator of company software and responsible for maintaining the company catalog and document success of nationwide proposal development initiatives.
• Consistently developing new tools with the vendor, Paperless Proposal, to help improve sales techniques.
• Presented product solutions to Securitas Group Management for the development of Global RFPs.

• Created customized presentations targeting mid to large-sized companies based on specific security needs.
• Conducted large-scale webinars highlighting Securitas’ services; interacted with clients with employee bases between 500-10,000.
• Developed security proposals for business clients on a national basis for the Integrated Guarding division.
• Assisted management with market research development for multimillion dollar RFP opportunities.

• Created and strategized custom digital marketing plans to meet the needs of clients.
• Specialized in digital marketing service sales to new business clients within the tri-state area.
• Assisted clients with the development of social media content and strategy for their specific business needs.
• Managed daily needs of small business sector, including small-scale companies up to 500 employees.
• Aided clients in designing customized advertisement campaigns for their businesses using digital marketing products.

Parsippany, NJ

• Managed 100+ advertising clients, maintained monthly touch-base meetings to assess areas for growth.
• Achieved over 120% of period quota and over 110% quarterly quota during FY2012.
• Served as the Morris County territory specialist, responsible for creating and strengthening client relationships.
• Collaborated on the creation of RFP development to acquire over $150,000 worth of new business.

Bachelors Of Science, Marketing

Activities and Societies: WSOU Seton Hall's Pirate Radio

Education record