Program Manage releases and other projects on the YouTube Main App

Program Manager for YouTube Trust & Safety: Scaled Abuse Tools/process improvements for our abuse analysts and vendor team.

1-year (1Y) accelerated MBA Class of 2018Major: MarketingDean's List Spring 2018Relevant coursework: • eCommerce and Digital Marketing (created site UI/UX using Salesforce Demandware and planned merchandising strategy including visuals; team placed 1st in competition for most revenue)• New Venture Discovery (did market research, in-person interviews, and product prototypes on hangover cures)• Launching and Leading Startups (explored the Business Model Canvas to model startup businesses)• Marketing Research and Analytics (did market research, questionnaire design, and in-person interviews for Viking Range LLC)• Strategic Brand Management• Human and Machine Intelligence• Entrepreneurial Tools for Digital Marketing• Leadership and Crisis Management• Values Based LeadershipExtracurriculars:1Y San Francisco Tech Trek leader• Led the Summer 2018 Tech Trek. Coordinated visits with several companies and created a 3-day itinerary for 20 Kellogg students.Social Director in Japan Club• Initiated and organized social events at Kellogg, including the Costume/Fashion Show at Japan Night 2018. Recruited 10 participants, plotted out performance and visuals, created an MC script, sourced outfits, and rehearsed with the team.

Led a team of operations analysts/strategists that defended the Google AdSense and AdMob advertising networks from fraud.• Analyzed ad traffic and trained machine learning models to detect 20+ fraud rings and return $16M+ of fraudulent ad spend to advertisers; discovered a mobile botnet affecting 1.3M users and worked with Android Security to take it down (bit.ly/2lp2qTu)• Initiated project with PMs to improve ad fraud detection after identifying pain points in operations analysts’ ad traffic reviews; launched 10 new data collection signals which helped scale automated defenses and terminate 3k+ new fraudulent publishers• Spearheaded global comms strategy and roadmap to launch enhanced support content, improved escalation processes, and in-person training for 50 sales partners in 7 global offices; partnered with publisher policy to boost operational efficiency by 20% and reduce publisher violations by 30%• Established milestone in publisher outreach efforts by presenting training at the 2016 EMEA ThinkApp Expo to 50 publishers and at the 2017 China Summit to 80 publishers; solicited feedback and sparked publisher engagement to proactively improve apps• Built Help Center quality dashboard to overhaul help articles and publish a new blog series on ad best practices: increased publisher satisfaction ratings from 40% to 90%; articles were frequently cited by certified AdSense experts in help forums• Managed development of two YouTube videos with marketing, legal and media agency on ad implementation best practices; videos were viewed 115k times and increased revenue for publishers and Google by reducing accidental clicks20% project: Social warrior in the Google 4 Non Profits marketing team. Created social media posts on Facebook, Twitter, and G+ promoting non profits' successes with G4NP and raised awareness. Contributed to a 329% increase of G4NP Facebook engagements (likes, etc.) in Q1 2017Extracurriculars: part of the Fun Committee; T&S Tech Talks

• Prioritized feature requests and resolved system issues with Starbucks real estate and construction partners in 60+ countries• Automated VBA store opening/report generation processes; saved 20 manhours/week and safeguarded against user error• Supervised and trained a team of four call center agents/data admins to ensure timely, accurate report delivery to partners; documented troubleshooting/how-to guides and tips for team to reference• Defined Agile user stories and business system requirements with internal IT and external software vendor for a new report generation system that would offer Starbucks partners better data insights during the store development process

• Certified Scrum Master certification received• Conducted user requirements analysis by interviewing and observing operations partners; used findings to design functional specifications and UI/UX prototypes for software engineers to develop financial web apps for the operations team• Oversaw online ticketing system, software development and QA cycles with operations partners and Swiss IT vendor; identified and prioritized software bugs for IT to address, and coordinated unit testing with QA testers to account for edge cases

I was a Student Consultant for Technology Consulting in the Community.I worked at a local non-profit to improve workflow in their Salesforce CRM by making a more streamlined approach for handling client information. I documented requirements and executed outcomes analysis.Mon Valley Unemployment Committee can focus more on assisting clients while enjoying an improved experience with data entry.

I worked in Private Banking as a developer for a Workstation team, the internal website that developers use to coordinate their projects.I coordinated efforts to deploy and test a Apache Struts portlet for the team. I also wrote a technical doc about Struts, Maven, and IBM Websphere for the team's future use. I worked with some developers to resolve build problems with the mavenization of an EJB.

I worked in the Retirement: Benefits Online Team I gathered requirements, prepared software documents, designed, developed, and tested a C#/ASP.NET web app that did add, search, and delete functions from the issues tracking database.