Danielle Cheung Email & Phone Number

Richmond Hill, On, Ca

Toronto, Canada

- Handling media cultural campaigns for 5 major clients (Virgin, Lucky, Tridel, Prince Margaret Cancer Foundation, and Chartwell)- Successfully handled multiple cultural campaigns with performance above the CTR benchmark - A/B testing ads, landing page, etc. to gain both quality and quantity KPI such as CPM, CPC, CPA etc.- Assist Media Manager in planning media campaigns for budgets from 20k to 300k or above and maintaining positive working relationships with cultural media vendors- Traffick campaign assets and test links to ensure that measurement tags are firing properly through CM360 and Double Verify- Set up and Monitor in-flight campaign performance (Google Campaign and Meta Ads), and work closely with account servicing and media vendors to carry out optimizations- Prepare a wide range of administrative documents in the course of running campaigns such as insertion orders and MPAs, vendor contracts, ad trafficking sheets- Use various digital tools to extract large amounts of raw campaign data and organize it through pivot tables and/or slides- Prepare mid-campaign and post-campaign reports which include summaries of data, findings, and insights

Hong Kong Sar

- Setup and execution of performance campaigns across SEM, Social and Display/Programmatic- On-going optimization to achieve the client’s KPI target- Effectively manage campaign budget spending by implementing relevant bidding strategies and keeping track of budget pacing, updating the strategy, and troubleshooting accordingly- Proactively supply solutions to troubleshoot any account issues when budget and bid pacing, including major volume or cost shifts.- Produce and develop reports on monthly campaign performance and cross-channel attribution - Update client performance reports, analyze and format data and supply insights- Support the team for any digital platform operation

• Handle full spectrum of company secretarial matters independently for a portfolio of clients (including listed/private companies)• Responsible for statutory compliance duties including arranging for Annual Return and maintenance of corporate records• Handle company incorporation with different jurisdictions• Perform filing of the Companies’ records and updating internal database• Ensure all companies’ records and statutory registers are properly maintained• Other ad hoc projects as assigned by the immediate supervisor

Kwun Tong, Hong Kong

- Worked closely to communicate client needs with the design team to build design layouts for events, websites, social media materials- Developed and launched social media marketing plans into clients' existing integrated marketing communications- Present proposals to potential clients- Served as the client’s primary point of contact – develop lasting business relationships through a trusted advisory sales role- Responsible for content research and copywriting works (online platform, such as Google, Facebook, Instagram, WeChat etc.) for the whole project- Generated status report using Facebook Ads Management with data-driven insights- Work to anticipate and solve problems & improve the performance of teams

- Formulate and implement marketing strategies to build brand of Hang Seng Bank - Co-ordinate with internal departments / external vendors to release various marketing materials in different channels- Assist in conducting competitive analysis and collecting market intelligence- Support various marketing programmes- Provide administrative support to department

Lai Chi Kwok, Hong Kong

- Handle all marketing logistics and co-ordinate shop administration work to provide full support for all related marketing operations- Maintain & monitor VIP program- Prepare VIP and Promotion Analysis Report- Assist the team in all logistics & data-entry for digital marketing, websites, e-commerce & social media

- Coordinate with the team in social media project management with clients requirements- Assist the team in brainstorming process and preparation of upcoming events proposal- Built and maintained strong working relationships with content providers, and advertisers- Assist the team in presenting creative works and preparation of content development to clients for approval or modification- Handle client's inquiry and generated status report

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Activities and Societies: President, Business Association of the United College, The Chinese Univeristy of Hong Kong

Education record

Activities and Societies: Athlete Team House Cheerleader

9-12