Jewish Silicon Valley is a non-profit organization focused on connecting, supporting, and advocating for the Jewish community in Silicon Valley.As Senior Director of Marketing & Communications my role includes:Author & Keeper of JSV's Brand, Narrative, & Community EngagementData, Analytics, & Budget NerdMarketing Operations & Process Quarterback Large-scale Campaign Developer & LeadMedia & Crisis Communication Director (In partnership with JCRC, SV and partner organizations)Team Leader & Collaborator

❖ Founder of a proprietary fitness company for 150+ women in the Bay Area by creating the business plan, marketing plan, branding, client engagement, and more, resulting in achieving 800% membership growth in three years❖ Create and manage annual, hyper-targeted social media strategies consisting of Facebook/Instagram Ads, Google SEO, Yelp, and more, resulting in maintaining a 90% client retention rate❖ Execute outreach efforts to promote brand awareness, resulting in forming long-term partnerships with Sports Basement, Kaiser Permanente, and other local women/mom-owned businesses, and generating high referral rates❖ Lead expansion efforts by building a succession of ownership plan for Trainers and evolving class offerings to accommodate client requirements, resulting in expanding FITmama from one location to three

❖ Delivered marketing/communications services to enterprise clients by conducting in-depth media analyses, social monitoring, and customizing marketing recommendations to meet clients’ business needs; this resulted in growing client revenue by $750K within one quarter, and retaining client relationships for over five years❖ Managed and developed two teams of 30+ people across the U.S. consisting of Public Relations, Consumer Marketing, Analytics, and Design professionals; this resulted in expansion of client services and scope, as well as securing promotions and pay increases for four direct reports ⭐️ Program: Visa’s Consumer Product Awareness Campaign ⭐️❖ Oversaw the marketing/communication strategy, planning, and execution for Visa, Inc. while representing them for the 2012 Luxury Travel and Tourism Exposition in France, consisting of two presentations and eight media briefings❖ Executed multiple, fully-integrated campaigns for Visa, Inc. by creating the first-ever social influencer program for Visa’s Luxury Travel products; generated 30+ posts/stories within the initial three months with top-tier influencer targets⭐️ Program: Visa Technology Campaign ⭐️❖ Led a national communications team (20+ people) to deliver the announcement for the Visa/Apple Pay launch; this resulted in generating 1,900+ tweets mentioning Visa/Apple Pay and 15.3M social media impressions❖ Established Visa, Inc. as a Technology company through an innovation campaign while helping Visa gain the highest Share of Voice (SOV) compared to competitors: 14% mention Visa, 13% mention MC, and 13% mention AMEX⭐️ Program: Ross Dress for Less Social Media Branding Launch ⭐️❖ Established Ross’ online presence, developed social media strategy, tactics, and online brand identity, client channels grew and average of 33% each month with a 4% average engagement.

❖ Led and managed media and marketing campaigns for various clients in the Travel, Hospitality, and Wine industries, including delivering market activations, new product launches, grand openings, and more❖ Assisted with the rebranding of The Carneros Inn by creating orchestrating tiered reopening community and public events, developing media, blog, and influencer strategies, and hosting 40+ media professionals, resulting in generating results across major publications (i.e. The New York Times)❖ Led marketing initiatives for non-profit organizations such as World Wildlife Fund to promote the national ‘Earth Hour’ celebration, while partnering with key hotel clients (i.e. The W, St. Regis, etc.) to participate in this event❖ Facilitated more than 20 high profile local events aimed to gain community support for key projects and grand openings, including Ghirardelli Square rebranding, Water Bar restaurant opening, CityCenter Las Vegas Grand Opening, and more

❖ Led and developed a full-scale marketing campaign for the Westfield San Francisco Center by managing rebranding, media presentations, engagement, PR/advertising, and strategy; earned 97% naming accuracy in all media articles❖ Developed and executed a custom communication strategy to gain buy-in from city and community officials while promoting 110+ retail brands; resulted in increasing sales by $100K/hour and increasing visitors by 123%❖ Managed a $1.2M grand opening for the Westfield San Francisco Center by supporting branding, grand opening initiatives, and a $450K annual marketing operations budget❖ Executed a complex stakeholder communications strategy for key internal executives, community leaders, and cross-functional teams, resulting in driving community engagement and awareness with center❖ Strategized and executed Grand Opening events/activations to demonstrate all features of the center such as small-scale activities for media groups, community-based activations, intimate VIP events, and large-scale consumer events