Executive marketing leader, specializing in B2B tech, with over two decades of experience helping startups develop scalable marketing programs in support of business goals. My specialty is creating overperforming, metrics-based international marketing strategies to support sales and drive brand presence for technology companies. My experience spans the business, propelling demand generation, growth and funding, content and product marketing, digital and strategic messaging. Additionally, I lead aligned public and analyst relations, partner marketing, and event management.Specialties: Cloud native, Kubernetes, cybersecurity, start-ups, marketing strategy, marketing management, content strategy, content marketing, digital marketing, lead generation, branding, strategic planning, marketing automation (HubSpot and Pardot), marketing communications, budget management, team management, B2B, Wordpress, Salesforce, Outreach, analyst relations, public relations, partner marketing, event management, PPC
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Co-FounderKubecrashBoston, Ma, Us -
Vp Of MarketingStackgen Jan 2024 - PresentSan Francisco, Us -
Co-FounderKubecrash Mar 2022 - Present -
Co-Chair, Cncf Cartografos Working GroupCncf Cartografos Working Group Feb 2021 - PresentThe Cartografos working group aims to provide tools to help adopters and end-users to navigate the CNCF landscape and the wider cloud native ecosystem. We want to educate and inform users with effective and practical guidance to help them understand the cloud native ecosystem. We do this by collaborating with groups inside and outside the CNCF.We work to engage with CNCF projects at sandbox, incubating, and graduated level to ensure effective and accurate representation within assets, as well as CNCF Technical Advisory Groups. We also provide a vendor neutral forum for validation, discussion and feedback. https://github.com/cncf/cartografos
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OwnerCooked Content Jan 2011 - PresentB2B marketing consultant specializing in tech startups. Helping startups to develop cost-effective marketing programs that grow with the business.
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Vp Of MarketingFairwinds Mar 2021 - Jan 2024Boston, Massachusetts, Us -
Technical Content MarketingFairwinds Apr 2020 - Mar 2021Boston, Massachusetts, UsFairwinds is the trusted partner for Kubernetes security, policy and governance. With Fairwinds, customers ship cloud native applications faster, more cost effectively and with less risk. Unify dev, sec and ops with software that simplifies complexity. -
Head Of MarketingOndat Jun 2016 - Apr 2020London, GbOndat, formally StorageOS, is a cloud native, software-defined storage solution to deliver persistent storage for Kubernetes. StorageOS is built from the ground-up with no legacy restrictions to give developers working with cloud native workloads total control of storage with no compromise on performance, availability, or security. -
Director Of Content MarketingCyxtera Technologies May 2017 - Jan 2020Coral Gables, Fl, UsCyxtera is a global data center leader in retail colocation and interconnection services. The company operates a footprint of 61 data centers in 29 markets around the world, providing services to more than 2,300 leading enterprises, service providers, and U.S. federal government agencies. Cyxtera brings proven operational excellence, global scale, flexibility, and customer-focused innovation together to provide a comprehensive portfolio of data center and interconnection solutions. -
Director Of Content Marketing, Cryptzone Acquired By CyxteraCyxtera Technologies Jun 2014 - May 2017Coral Gables, Fl, UsCryptzone reduces the enterprise attack surface by 99% with its secure network access solutions. Using a distributed, scalable and highly available Software-Defined Perimeter model, Cryptzone protects applications and content from internal and external threats while significantly lowering costs. In cloud environments including AWS and Azure, Cryptzone provides user access control, increases operational agility and improves the ability to meet regulatory and compliance standards. -
Uk Marketing Manager, Hisoftware, Acquired By CryptzoneCyxtera Technologies Apr 2011 - Jul 2014Coral Gables, Fl, UsHiSoftware provides end-to-end information security and compliance solutions to help organizations address business process, regulatory and productivity concerns around the secure collaboration of data in content management systems and social environments. -
Marketing DirectorPush Technology Feb 2013 - Feb 2017Reading, GbPush Technology pioneered and leads the market in real-time, event-data streaming and messaging solutions that power mission-critical business applications worldwide. The company’s Diffusion® Intelligent Event-Data Platform: consumes raw event data in any size, format or velocity, enriches event data in-flight, and delivers event data reliably and at massive scale with secure, fine-grained, role-based access control. Diffusion is purpose-built to simplify and accelerate event-driven, real-time application development, reduce operational costs, and speed time-to-market. -
Content Marketing Director, Flexiant (Acquired By Ingram)Flexiant Jan 2012 - May 2016London, GbFlexiant provides cloud orchestration software focused solely to the global service provider market. Flexiant Cloud Orchestrator is a cloud management software suite that arms service providers with a customizable platform to help them turn innovative ideas into revenue generating services quickly and easily. -
Account DirectorNoiseworks Jun 2008 - Aug 2011Maidenhead, Berkshire, GbIn this role, I was responsible for developing content and driving strategic PR account planning, setting account objectives, assessing account’s profitability and structure, monitoring team results and work quality and coordinated PR activities across EMEA and the US. I helped to identify opportunities to integrate PR results and content into wider marketing objectives/campaigns through client/industry market knowledge. Clients included TANDBERG, now part of Cisco, Sybase, an SAP company, CyberSource, a Visa company, Embarcadero Technologies, Vamosa, Access Group and 21c.
Danielle Cook Education Details
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Suffolk UniversityCommunications And Journalism And Political Science
Frequently Asked Questions about Danielle Cook
What company does Danielle Cook work for?
Danielle Cook works for Kubecrash
What is Danielle Cook's role at the current company?
Danielle Cook's current role is Co-Founder.
What schools did Danielle Cook attend?
Danielle Cook attended Suffolk University.
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