Danielle Corso Timmons Email and Phone Number
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Tenured marketing and brand management leader with B2B and B2C experience working at America’s leading Fortune 500 companies. My expertise includes a proven record of helping companies build and grow brands to better compete in a fast-changing marketplace.I'm an experienced marketer focused on building strategies, managing complex projects, and leading cross-functional teams. At McKesson Medical-Surgical, I served as Marketing Director from 2022 to 2024, where I created marketing strategies aligned with business priorities and coached teams to deliver high-impact campaigns. Before that, as Senior Marketing Manager, I led initiatives in the Home Medical Equipment segment, launching new product categories and authoring successful customer-facing materials.While at HCA Virginia, I drove hospital marketing initiatives, including launching large-scale campaigns for trauma and oncology branding. Additionally, I have 15+ years of brand management experience, where I led initiatives that modernized brand architecture, oversaw digital campaigns, and successfully grew market share for iconic brands like Copenhagen and Marlboro.In addition to my extensive experience, I've been recognized for my leadership and mentorship, including awards like McKesson's "Marketer of the Year" and pitching and spearheading mentorship programs. With a strong foundation in communications from Virginia Tech, I'm a well-rounded marketing professional with expertise in strategy, customer insights, writing, and competitive analysis.
Motleys - Auctioneers / Brokers / Appraisers
View- Website:
- mckesson.com
- Employees:
- 10
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Director Of MarketingMotleys - Auctioneers / Brokers / AppraisersAshland, Va, Us -
Director, Marketing ManagementMckesson Oct 2022 - PresentIrving, Texas, UsDrove key internal and external stakeholder relationships and ensured marketing alignment to business priorities.• Built marketing strategies to support overall market goals and opportunities.• Managed team to create & execute FY24 and FY25 marketing plans with cross functional partners.Led overly complex and visible projects to ensure delivery against marketing outcomes.Coached team of marketers, including to conduct effective after-action campaign performance analysis, reporting and recommendations for optimization.• Received highest manager quality survey rating by team within Marketing, Insights and Brand team. -
Senior Marketing Manager, HmeMckesson Jul 2018 - Sep 2022Irving, Texas, UsLed marketing initiatives targeted toward the Home Medical Equipment segment.• Successfully launched new product category and offerings to customers.Identified customer insights and developed value propositions and campaigns to support findings.• Authored successful customer-facing white papers that focused on growing their book of business while under reimbursement pressure.Created and managed integrated marketing campaigns, including email, web, digital advertising, collateral, webinars, and direct mail.Created and managed digital and traditional advertising.Advocated arm-in-arm with customers and industry advocacy organization on Capitol Hill.Nominated and ultimately awarded coveted Marketer of the Year for accomplishments made in support of the Home Medical Equipment segment. -
Director Of MarketingHca Virginia Health System Aug 2016 - Jul 2018Led marketing initiatives for area hospitals to support volume growth, including traditional and digital advertising, social media, website management, direct mail, email, and videos.• Flagship hospital achieved revenue targets while in role.Led integrated large campaigns to grow key service line segments.• Created a trauma marketing campaign, including digital advertising and podcast series targeted toward EMS providers.Helped launch HCA’s oncology brand in Richmond metro area, Sarah Cannon Cancer Institute. -
Corporate Brand ManagerAltria Jun 2013 - Aug 2016Richmond, Virginia, UsModernized Altria’s brand by defining its architecture, including brand personality, values, purpose, positioning, narrative, key messages, and iconography. Produced Altria and its operating companies’ visual identity systems.Created and managed online advertising campaign, including digital and social media advertising, aimed at opinion leaders. -
Brand Manager, Copenhagen And Red SealAltria Mar 2009 - Jun 2013Richmond, Virginia, UsRedefined Copenhagen’s equity by creating marketing that made the brand more approachable to adult dippers.• Based on quantitative research, marketing improved future purchase intent, and more than a third of adult dippers felt more positive about the brand.• Launched new products, including Copenhagen Long Cut Wintergreen, which was the fastest growing SKU in the category.• Built annual marketing plans to increase share and volume.• Increased Copenhagen’s market share in two years, hitting our target. -
Brand Manager, MarlboroAltria Jan 2004 - Mar 2009Richmond, Virginia, UsDeveloped marketing support to drive adult smoker awareness and participation of Marlboro Ranch and Marlboro Racing promotions increased participation, surpassing initial goals.Managed Marlboro’s retail look by defining retail strategies, including trademark, price, zone identification, equity development and product promotions.Implemented small store solutions, Marlboro on-pack communications and packaging development/refresh.Oversaw significant packaging refresh for all Philip Morris USA cigarette brands and SKUs, which included pack redesigns and renaming of some products. -
Brand Manager, Red ManSwedish Match North America Dec 2003 - Jan 2004Stockholm, Se -
Assistant Brand Manager, CigarsSwedish Match North America Jul 2000 - Jan 2004Stockholm, Se -
Marketing ManagerCellular One Dec 1994 - Jun 2000Newtownards, Gb
Danielle Corso Timmons Skills
Danielle Corso Timmons Education Details
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Virginia TechCommunications
Frequently Asked Questions about Danielle Corso Timmons
What company does Danielle Corso Timmons work for?
Danielle Corso Timmons works for Motleys - Auctioneers / Brokers / Appraisers
What is Danielle Corso Timmons's role at the current company?
Danielle Corso Timmons's current role is Director of Marketing.
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What schools did Danielle Corso Timmons attend?
Danielle Corso Timmons attended Virginia Tech.
What skills is Danielle Corso Timmons known for?
Danielle Corso Timmons has skills like Marketing, Leadership, Marketing Strategy, Competitive Analysis.
Who are Danielle Corso Timmons's colleagues?
Danielle Corso Timmons's colleagues are Jacqueline Sheppard, Mike Riehl, Jalayne Bennett-Conway, Ma, Sphr, Shrm-Scp, Tina Whigham, Charles Self, Valerie Myers, Ernest M..
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