Danielle Cotts Email & Phone Number

• Progression to NAM role managing Tesco and One Stop, due to sales growth of accounts.• Further responsibilities given within Tesco which include building relationships and liaising with senior level BWS buyers, and regional buyers (Wales, Scotland & England). Sole responsibility for all range reset decisions at regional levels.• Developing and implementing effective JBPs with buyers to strategically maximise growth for the year. Ensuring the buyers expectations are met with JBP results and that support plans are in place for NPD lines to drive annual growth as expected.• Driving activation plans forwards with the trade planning team, organising sampling events instore and at head office with the N2O team, and also working with Dunnhumby to set up online activity for our brands.• This role demands strong personal influencing skills to influence at all levels internally & externally. Resilience is key with real passion, drive and enthusiasm to work in such a fast paced environment with the constant development of new brands, whilst tailoring these to meet the needs and demands of the company’s largest grocery customer.• Annual net margin profit responsibility of +£4.3m.

• Management of key national grocery accounts- One Stop, Ocado and Booths.• Supporting the Senior National Account Manager with all responsibilities for Tesco.• Maintain P&L of accounts to drive profitability and growth.• Analyse account performance and make valid recommendations to continually improve performance.• Build solid relationships with internal departments to ensure plans are delivered on time and in full.• Work with the demand planning teams to ensure accurate forecasting for accounts.• Set up JBPs to ensure sales and profit delivery needs are met.• Deliver Net Margin profit targets for each financial year.• Annual Net Margin profit responsibility of +£4.3m across all accounts.• Delivered sales growth/ profit growth on all accounts vs PY and vs KPI targets.• Profit growth vs annual targets +236% Booths, +82% Ocado, +13% One Stop and +6% Tesco.

Full P&L responsibility for Booker Retail Partners ( previously Musgrave), ensuring delivery of budgeted BC and BC per case targets (NNSV responsibility of £223k). This includes all financial management skills, such as pricing, invoicing, invoices, debit notes, and audit claims. Managing and delivering the ongoing commercial agenda within BRP by providing a key point of contact for both W&M and customers. Driving distribution of the W&M portfolio within convenience stores through relationships with key retail multi-site operators nationally including Booths, Shoprite and Centre Parcs. Through progression within the business, I was given additional responsibility for Landmark and Today's members, including Parfetts, United Wholesale Scotland, United Wholesale Grocers and regional cash and carry wholesalers across the North of England and Scotland (Total NNSV responsibility of +£1.3m).A key focus is to identify opportunities within customers to develop relationships and gain a competitive advantage for W&M through distribution, visibility and activation of W&M brands.

My responsibility as a regional account manager is to manage key retail multi-site operating groups including small supermarket chains, convenience stores and forecourts across the North of England and Scotland. These include symbol groups such as Nisa, Costcutter, Palmer & Harvey, Londis, Budgens and Spar. I also look after Bargain Booze, Eurogarages, Semichem, CenterParcs and Shoprite.My main focus is to build sustainable relationships with these accounts to drive distribution and volume of our drinks brands. Distribution of new products is key within this market for SHS, as well as pulling through the sales volumes to hit targets. I do this by organising annual promotional gantts, setting up local promotions, gaining off-shelf displays, working with brand owners to negotiate pricing for each account, and activating giveaways and customer incentives.This role demands a high level of organisation, self management, and commitment in order to look after a large number of well known accounts throughout England and Scotland.

Tyne Tees & North Yorkshire

The SHS Group Drinks Division is the Number 1 manufacturer of Ready to Drink (RTD) beverages in the UK, and Number 6 internationally. Along with our cider and soft drinks brands, we demonstrate our commitment to each market place by producing quality products, innovative packaging, exciting advertising & promotional activity. The company is part of the SHS Group of companies and consists of Beverage Brands (UK) Ltd, Merrydown plc, Bottlegreen Drinks and Caledonian Bottlers plc. My role within the Tyne Tees and North Yorkshire areas covers aprox 300 on-trade outlets to implement marketing activity, ensure high visibility of our brands, execute national managed activity with key venues, build relationships with high performing accounts and RTM representatives, working with the wider marketing team to ensure the brand message reaches a wide range of our consumers, and identifying regional opportunities via close links with SHS Sales and Marketing GB and external route to market wholesalers. Organisation, commitment, effective communication, budget planning and presentation skills are amongst many essential needs in this role.

Working within the Northern field sales team with the responsibility of driving the image, volume, visibility and consumption of Red Bull within my defined territory- Teesside. This includes developing positive relationships with all key customers and retailers by generating enthusiasm and excitement at the key points of influence. This role has a major focus on increasing new distribution points of Red Bull within key retailers in the region, achieving sales volumes, hitting challenging KPIs and maintaining a positive reputation and image with all retailers.

Level 2 Award In Wines & Spirits- Pass With Distinction, Pass With Distinction

Level 2 Award In Spirits- Pass With Merit, Pass With Merit

Ba Honours, French And Public Relations, 2:1

(2:1) Upper Second Class Honours Degree

A-Levels

A-levels: French, Psychology and Media Studies AS-Levels: Biology and General Studies