Danielle Cousineau Email & Phone Number

Scottsdale, Az, Us

Scottsdale, Az, Us

Phoenix, Arizona, Us

As an Influencer Marketing professional, my responsibilities include developing and executing influencer marketing strategies and creative campaigns through platforms such as GRIN and Like.to.Know.it. I effectively take projects and strategies from concept to completion using various project management tools and ensuring thorough follow-through. One key aspect of my role is identifying, building relationships, and onboarding on-brand talent, as well as establishing authentic, goal-driven relationships with prominent influencers and industry thought leaders. Additionally, I create, operate, and grow an influencer community through acquisition and retention. I also strategize ways to bridge community/influencer programs and performance with conversion.I work closely with the marketing team to create and coordinate marketing strategies that work across different channels, with the goal of maximizing return on marketing spend through clearly defined service agreements, commitments, and duration. Another important aspect of my role is identifying and evaluating important metrics that affect our website traffic and target audience, and managing and reporting on overall spend, return, KPIs, and relationships at the influencer level. I also prepare reports on individual influencer's overall performance. I stay up to date on emerging trends, technologies, and influencers, and am constantly exploring ways to incorporate them into campaigns. I also create and coordinate influencer events with local influencers and customers.As an Influencer Manager, my responsibilities include strategizing Merian's social media content and writing copy, scheduling and posting to various platforms such as TikTok, Instagram, and YouTube. I also stay aware of emerging trends, technologies. Additionally, I create engaging Instagram stories for Merian to be post. I also vet, manage, and negotiate collaborations on her behalf with other brands.

Phoenix, Arizona, Us

My role and responsibilities as Social Media Coordinator prioritize implementing best practices for social media engagement. I schedule media content for all social media platforms; track analytics and report on a weekly, campaign, and annual basis; brainstorm content and strategize campaign promotions; manage Instagram live shows; manage Yandy Vixen and influencer program; pack PR orders for influencers/celebrities; coordinate influencer events; formulate action plans in response to KPI strategies; maintain a consistent theme across multiple networking sites; finally, I communicate well with my team members to facilitate new projects and initiatives. I also coordinate video production. I pitch content ideas, create production decks, manage props/equipment, and film. I embody the brand voice when I am featured on Instagram lives, reels, or YouTube videos. I organize raw video clips and final footage in the Google Drive. I create captivating content for YouTube and Instagram Reels. I work closely with our Digital Media Producer to create campaign marketing video assets. In addition, I manage a small team of freelance video editors by sending concise video notes via email and coordinate any changes if necessary. Lastly, I optimize content for search engines and lead generation.

Bachelor'S Degree, Communication, General

Communication, General

Scholastic Diploma