Danielle Crowder Email & Phone Number

Supervises an outreach team responsible for program planning, promoting the health plan, and creating member experiences. Develops, implements, and manages strategies to retain members, grow membership, create brand visibility, increase brand awareness, and promote health plan benefits. Procures vendors for the Business Enterprise Program to support underrepresented businesses and meet organizational goals. Facilitates the health plan’s sponsorship and charitable donation program. Coordinates the development of marketing material for members, event promotion, and the health plan's website. Leads cross-functional teams in developing and executing strategies to improve health and reduce health disparities by addressing social determinates of health. Manages the implementation of enhanced value-added benefits for members to include gym memberships, after school care, school uniforms, and educational support. Develops departmental guidelines to ensure compliance with regulatory policies and contractual agreements.

Naperville, Illinois, United States

Led a team of community relations coordinators throughout the state of Illinois. Developed and implemented outreach strategies to retain and grow membership for the Medicaid, Medicare, and Health Exchange lines of business. Led cross-functional team to increase HEDIS compliance. Developed value-added benefits for health plan members. Increased brand visibility and awareness through marketing, community and member events, and partnerships.

Atlanta, Georgia, United States

Worked closely with the Marketing and Communication Team to implement community outreach strategies. Educated community members on health plan benefits and programs. Developed relationships with community organizations to pursue Medicaid, Medicare, and Health Exchange outreach events. Implemented strategies to support the company’s membership growth and retention goals.

Carrollton, Georgia, United States

Maintained student data in multiple databases and performed procedural audits. Collected data and prepared reports for the analysis of educational trends within the school and reported required data to state and federal agencies. Provided technical support and guidance to faculty and staff on the use of student information software.

Atlanta, Georgia, United States

Managed the daily operations of the Student Resource Center, analyzed complex reports, and presented findings to the leadership team. Evaluated and processed student transcripts and managed the campus intranet and social networking sites to promote events. Assisted students, staff, faculty, and external vendors with coordination of appreciation events, career workshops, commencement ceremonies, classroom schedules, and meetings. Developed compliance manuals for the Enrollment Operations Center, prepared strategic plans, managed lead databases for new, transfer, and terminated employees by decreasing the number of idle leads in databases and increasing contact with potential students.