Danielle Culham Email & Phone Number

Responsible for the delivery of new and development of existing marketing technologies. Working collaboratively with internal stakeholders and vendors to gather requirements and ensure on-time delivery of new products, features, or enhancements.

•Managed the go to market strategy and customer communications for all external company releases with minimal support.•Developed key buyer personas. Identified the challenges of each persona, “why” our solution solves their problems and owned the specific product level product messaging to help drive adoption.•Created and delivered sales enablement content to improve the company’s product positioning in the sales cycle. •Worked cross functionally with Sales Engineering, Customer Success and Support to determine content gaps, and worked with the graphic designer (Creative) to deliver customer facing collateral/assets.•Researched and documented the company's competition to inform and enable customer facing teams messaging.•Managed company customer target personas used to provide near real time feedback for sales engagements•Developed a webinar campaign along with a video brief and script introducing the company’s end-to-end solution that was designed to create a targeted and personalized experience for registrants •Provided feedback on company generated industry content including ebooks, blog posts, and webinars.

Carlsbad, California, United States

•Responsible for the digital marketing strategy for Intelliguard’s enterprise of products, including the creative content for product promotion.•Collaborate with creative and PR agencies to create product marketing content. Communicate internal strategy and ideas of messaging to determine a creative and marketing plan for execution.•Ownership role for organizing an educational webinar series. Managed all aspects from brainstorming topics to creating content and organizing pre-webinar activities with industry leaders.•Responsible for supporting the sales team and distribution partners by providing product training, literature, and marketing campaigns to capture new customer prospects. •Maintain and update product sell sheets and marketing brochures to ensure product information is up to date and accurate.•Responsible for the organization and execution of all tasks associated with tradeshows and work closely with management to establish trade show strategies and booth design elements.

Carlsbad, Ca

•Gathered and completed product requirements and user stories for the launch of the second-generation Vendor Managed Inventory product with a migration to a cloud-based architecture. Collaborated daily with software development to create mockups during the product development phase. Participated in quality testing and user acceptance testing. Completed training curriculum including content for training internal customer team and our customer. •As part of the second-generation launch, completed our company’s first Product Launch Guide detailing specifics such as market overview, product offering, competitive information, collateral and training documents.•Conducted customer conversations for feedback to deliver product improvements, following through to ensure customer requirements were executed as requested. •Worked alongside the Program Manager to onboard Vendor Managed Inventory customers including customer site visits for installation support and product training

Carlsbad, Ca

•Responsible for Product Managing three products including the Smart Cabinet, Vendor Managed Inventory, Pharmacy and Logbook products. This included creating product requirements, working with customer support to provide service and troubleshoot product issues and led product meetings of cross-functional teams with hardware, software development, quality to enhance products to achieve a full understanding of project timelines and discuss product issues and enhancements.•Engaged customer support to assist with customer product launch efforts and improved communication. •Responsible for leading weekly customer calls, created, managed, and presented all product documentation including Product Requirements, Product Training, and Sales Tools•Contributed to Product Marketing by providing topics and content for blog posts, company newsletter and collateral.•Completed two video scripts and participated as the voice over to create product training videos with a creative consultant. Videos were completed and delivered prior to the expected due date.

Carlsbad, Ca

•Managed the company’s tradeshow calendar and organized 15 trade shows for the year. Worked with the Director of Marketing to create booth properties from the creative design to hardware, organized and tested all products to ensure they were working and attended trade shows to provide product demonstrations based on my knowledge of all company products.•Created a briefing book for all tradeshow attendees containing schedules, all booth property logistics, flight and hotel information.•Managed and coordinated all demo product hardware for on-site customer demonstrations.

Carlsbad, Ca

•Owned and created quality documentation including SOPs, Job Descriptions, Product Operation Manuals, Product Instructions for Use. Managed the change control process and released new revisions and initial release documentation in a timely manner.•On-Call Customer Service representative responsible for Software, Hardware maintenance, customer relationships, and on-site support.