Oversee marketing strategy, including brand identity and delivery, print design and distribution, social media strategy, and the website. The role also encompasses event planning and delivery and some fundraising.

Promoted from Marketing and Press Officer in 2008.To date:Marketing• Developed & evolved a distinct identity & brand for the Collection• High profile projects including launching the newly-refurbished Great Gallery, & Damien Hirst’s exhibition ‘The Blue Paintings’, both of which led to a surge in visitors• Increased marketing awareness & launched new marketing initiatives• Negotiated effectively to boost budgets• Launched & managed an annual programme of visitor researchThese initiatives have contributed towards:• Increasing visitor figures by 95%• Increasing first time visitors from 44% to 65%, whilst retaining & encouraging repeat visitors• Diversification of visitors’ profile & visits Press• Acted as a spokesperson & ambassador for the Wallace Collection• Cultivated relationships with journalists across a diverse range of media • With PR company, achieved excellent coverage for exhibitions, the general collection & publications• Launched a series of annual press launches with the Courtauld Gallery • Increased press filming Digital• Monitored the website & delivered a successful re-skin which helped increase views by 16%• Launched a mobile website, which increased mobile views by 290%• Created the blog• Established social media channels which have grown by more than 100% year on year since launch, & exhibit more engagement than larger museums• Instigated & story-boarded popular behind the scenes films Audience Development & Events Organisation• Conceived & delivered a large range of both free & paid audience development events & initiatives to diversify the audience & attract & engage visitors who find it more difficult to visit during normal opening hoursManagement• Managed a diverse range of external agencies & suppliers • Directed a competitive tender processes for PR, Design & Digital Agencies: mentored resulting newly-appointed agencies• Managed the Marketing & Digital Officer, other staff & volunteers as relevant

Promoted from Administrator in 2004.A busy & varied management role in a small theatre & community centre, which required substantial time management, independent initiative, teamwork, & negotiation skills.Specific Responsibilities included:• Management of three part time staff, plus freelancers• Liaison with Board, CEO & education workers• Budgeting & financial reporting• Management of bar and box office systems• Contracting• Health & safety monitoring• All press & marketing• Website maintenance

A wide-ranging position in a small dynamic theatre company & venue, which allowed me to pro-actively become involved in theatre production.Specific responsibilities included:• Personal Assistant to three Directors• Office Management• Assisted all of the departments, including marketing, education & fundraisingIn addition to the above, I sought additional responsibilities & produced two new lunchtime musicals as well as a musical showcase