Danielle D. Email & Phone Number

Level 3 Business Year 1

Preston, England, United Kingdom

Marketing strategy for lead generationAccount based marketing strategyContent creation - eBooks, blogs, videosContent syndicationClient referenceEmail marketingOrganic social media managementPaid social managementProductisation CRM managementWebsite managementSEO/SEMCompetitor researchRebrand & brand managementBudget management

Preston, United Kingdom

Responsible for the overall direction of Infinium’s marketing strategy.

Manchester, Greater Manchester, United Kingdom

Responsible for measuring and reporting on the size and shape of the Active Customer Base, and measuring the impact of campaigns and propositional changes on ACB.Manage and measure NPS, investigating and reporting the impact of change on the customers likelihood to recommend.Leading the Voice of the Customer strategy, gathering customer insight from a range of tools including quarterly CSAT surveys, F2F and digital focus groups, polls and forums and driving strategic business priorities for change and/or development.Responsible for budget management1 x Customer Analyst as Direct Report

Manage and schedule all marketing, campaign, product and trading communications to customers, partners and prospects.Solely responsible for the communications calendar and planBuild and create HTML emails in Eloqua

With a focus on the needs and requirements of corporate and enterprise customers, my role consisted of:Gaining client references from research to copywriting for testimonials and case studiesCreated and managed 4 marketing automation programs based of customer and prospect activities on the website to nurture these organisationsBlogsSocial mediaEvent management (IP Expo & Tech. Retail Week)Thought leadership contentEmail marketingWebinarsLead generation

Preston, United Kingdom

National POS campaign management from design, distribution and internal communicationOrganised loyalty scheme renewals through direct mail and emailSegmented and cleansed data for customer reactivation, and organised email and direct mail sendsStrategic local marketing management for branches facing challengesInternal communications through the intranet, marketing memos and the monthly update newsletterOrganised readership offers with Daily Mail and Scottish Daily MailHosted stands at wedding fairs to drive lead generation for the online bridal serviceMarketing planning and execution for Jeeves of Belgravia, including budget managementGhost written copy for Elle magazine for an article

Preston, United Kingdom

POS managementEmail marketingCreated and implemented the new customer welcome email programMarketing Management of Jeeves of BelgraviaOrganisation of direct mail campaignsImplementation of local marketing campaignsMarketing support to branchesMarketing admin

Provided support to Business Development Managers with the creation of samples and sales toolsManagement of a product range of unique materials not for everyday applicationsContent management for zebra.com and online sales toolRe-created literature such as specification sheets to simplify for non-English speakers in EMEAManaged and implemented branding changes internally and externally Internally managed supplier data, ensuring technical product data was kept up-to-dateManaged the Google Adwords account for an end user websiteCompetitor research into a vertical marketAssisted in product development by completing product and chemical testing

Monitored Facebook pages/groupsEngaged network members into conversation on FacebookConverted free members to paid membershipsCollated testimonialsArranged possible sponsorship/advertising dealsContacted press for articles/advertisingSupported up and coming events

Preston, Lancashire, England

This was a year long placement with Zebra Technologies within the area of Supplies Product Marketing/Management. Tasks included:Wrote and updated marketing literatureResearched into future development into EMEAOrganised charity events as part of my role within Community RelationsManaged and order promotional itemsPrinted testing for new product development and complaintsManaged Google Adwords account for an end user websitePrinted samples and responded to requests for sample and products to be sent outCreated sample packsAssisted colleagues in their workStudent project to implement ways to re-energise the workforce

Postgraduate Diploma, Data Analytics And Marketing

Course covers: Strategic Marketing (CIM) International Marketing Mastering Metrics (CIM) Digital Strategy (CIM) Data Handling and Decision.

The Idm Certificate In Direct And Digital Marketing, Direct And Digtal Marketing, Distinction

Activities and Societies: Entered the IDM Student Competition 2015This qualification covered: What is Direct and Digital Marketing.

Bachelor Of Arts (B.A.), Marketing Management, 1St Class

First Year Modules Digital Essentials (1st) Introduction to Personal & Professional Practice (1st) Marketing Principles (2.1) Commercial.

Btec National Diploma, Business, Distinction, Distinction, Distinction. 360 Ucas Points