Danielle D'Avanzo Email & Phone Number

New Jersey, United States

Whitehouse Station, Nj

• Revamped company marketing strategies and materials, resulting in over 20% increase in online revenue within first year of implementation.• Design, write and implement email marketing campaigns for various departments and distribute to over 60,000 customers. Also responsible for creating and executing email marketing schedule, list management, list health and email optimization.• Read and analyze analytics, online sales reports and customer feedback to determine effectiveness of marketing strategies and communicate with CEO to set department goals.• Daily website content management includes designing graphics, writing articles, updating images and embedding videos. Also heavily involved with development of new mobile-optimized website for easy customer use and purchasing experience.• Manage multiple social media accounts for various divisions of the company – increased engagement and acquisition rate - as well as total audience - for over 10 accounts within the past two years.• Photographer/videographer for online and print marketing materials.• Balance management role with soccer coaching position – experience coaching children ages 2-18 and currently training two travel soccer teams.

Experience in coaching children ages 2-18. Coaching positions range from early child development with pre-school programs and recreation soccer to managing high school aged club teams and coaching skill specific programs. Additional responsibilities include writing session plans, educating and training new coaches, and organizing and managing programs as lead staff member.

Color commentator for U.S. Soccer Development Academy U15-U19 boys and girls livestream broadcasts. Also conducted interviews with athletes, coaches and U.S. Soccer staff.

Mountain Lakes, Nj

Worked alongside head coach to develop a group of athletes into soccer players by creating and adjusting practices and game tactics, as well as managed player personnel on and off the field.

Morristown, Nj

• Primary contact for all media requests and arranged additional coverage from national media organizations such as ESPN, CBS and Fox Soccer. • Daily management of social media accounts – revived team’s YouTube channel and created Instagram account while continuing to grow audience and engagement rate for all social media platforms.• Coordinator for game-day operations, press box management and facilitator for postgame interviews.• Wrote press releases, media advisories, pregame features, game recaps, website content, social media posts and game notes for media usage.• Developed marketing materials and ensured execution of all contractually obligated sponsorship elements.• Coordinated procurement and contracts with outside vendors all within designated budget.• Pregame host, halftime host and color analyst for Sky Blue FC home game broadcasts.

Morristown, Nj

• Wrote press releases, media advisories, pregame features, website content and social media posts. • Revived team's YouTube channel and created all video content for the 2013 season.• Daily management of Sky Blue FC website: modified website to be more user friendly, wrote and published content, updated statistics and player profiles and became the main contact for website provider.• Pregame and halftime host for Sky Blue FC home game broadcasts.

Ithaca, Ny

Sports Final: Anchor, Field Reporter and On-Air Analyst• Sports television show on the student-run TV network ICTV• Write scripts, call highlights, and interview analysts • Create packages and provide guest commentary on-air for various sportsBombers Live: Field Reporter and Sports Broadcaster • Live game coverage for the Ithaca College varsity football and basketball teams on ICTV• Create packages for the in-studio pregame show for football• Play-by-play, color commentary, and sideline reporting for basketball

Ithaca, Ny

• Student-run newspaper that is consistently one of the premier publications in the country• Beat writer for various Ithaca College varsity teams• Sports photographer• Managed a weekly online segment called 1-on-1 that highlighted top varsity athletes (Fall 2009 – Fall 2011)Awards:• Outstanding Achievement Award 2012-2013• Sports Section MVP 2012-2013• Most Dependable Multimedia Journalist Spring 2011• Multimedia Team of the Year Spring 2010• Best Emerging Sports Photographer Award 2009-2010• Dream Team Award (online multimedia section) Fall 2009

Ithaca, Ny

• Student-operated, 4,100 Watt FM station that serves Tompkins County and reaches from northern Pennsylvania to Lake Ontario with a potential audience of over 250,000 • Write and broadcast weekly sports updates• Play-by-play, color commentary and half-time reports for live sporting events such as soccer, basketball, softball and lacrosse• Engineer live game coverage

30 Rockefeller Center, New York City, Ny

• Conducted research to provide story lines for on-air talent for NBC’s soccer coverage, managed booth set-ups for producers and talent, and provided open communication with network staff between New York and London.• Assisted head producers with providing updated statistics, information and game analysis to on-air talent during live broadcasts.• The United States/Japan Olympics women’s soccer gold medal match drew 4.35 million viewers on NBC Sports Network, a network record.

Greater New York City Area

Gathered information and edited video while serving as a liaison between ABC News, ABC affiliates and ESPN

Los Angeles, Ca

Responsibilities included logging, researching and interviewing athletes along with assisting producers with the 6pm and 11pm sportscasts on KNBC news