Danielle Mccauley Email & Phone Number

United States

United States

Arlington, Virginia, United States

•Directly supported the president and leadership team on campaigns to change awareness, attitudes, and behaviors of nutrition influencers and American consumers.•Built the organization’s proprietary algorithm for identifying, analyzing, and tracking reach and impact of 120+ prominent health and nutrition influencers in North America. •Conducted primary research to populate 10+ key variables for each influencer, created media impact scores, and provided rankings which were used to… Show more •Directly supported the president and leadership team on campaigns to change awareness, attitudes, and behaviors of nutrition influencers and American consumers.•Built the organization’s proprietary algorithm for identifying, analyzing, and tracking reach and impact of 120+ prominent health and nutrition influencers in North America. •Conducted primary research to populate 10+ key variables for each influencer, created media impact scores, and provided rankings which were used to prioritize targeted outreach for client campaigns.•Collaborated on a planning team of 15 staff for an exclusive international nutrition conference attended by 70+ top industry professionals, scientists, and nutrition communicators responsible for driving 40,000+ media placements and billions of impressions.•Served as the community lead for the 2023 New Orleans thought-leadership conference. Managed event logistics and local partners for hotel, transportation, meals and team-building activities for media influencers and food-industry clients.•Supervised quality assurance and customer experience initiatives across event attendees, managing formalized pre- and post-event research. Crafted dozens of custom data analytics reports for individual education sessions demonstrating significant changes in health influencers’ awareness, attitudes, and behaviors related to specific nutrition topics. Show less

New Orleans, Louisiana, United States

•Collaborated on a leadership team with senior-level administrative staff, including the Assistant Provost and Director of the Office of Graduate and Professional Studies.•Served as a project manager for an office supporting 1,300+ graduate students across four internal schools, ensuring 100% of projects were completed on-time and under budget.•Spearheaded a major communications project designed to increase graduate student engagement by providing resources and guidance.•Led a… Show more •Collaborated on a leadership team with senior-level administrative staff, including the Assistant Provost and Director of the Office of Graduate and Professional Studies.•Served as a project manager for an office supporting 1,300+ graduate students across four internal schools, ensuring 100% of projects were completed on-time and under budget.•Spearheaded a major communications project designed to increase graduate student engagement by providing resources and guidance.•Led a series of social media outreach initiatives for OGPS events to help drive student attendance. Increased social media followers by 10% and engagement by 20% for the Fall 2022 semester. Show less

New Orleans, Louisiana, United States

•Oversaw grading and feedback responsibilities for two courses attended by 100+ students per semester, ensuring 100% of graded assignments were returned on-time and met instructional standards.•Provided direct student feedback on open-ended response questions and essays, supporting students in improving their overall mastery of course content.•Served as the first point of contact for all student questions and concerns related to course inquiries, resolving dozens of issues, one-off… Show more •Oversaw grading and feedback responsibilities for two courses attended by 100+ students per semester, ensuring 100% of graded assignments were returned on-time and met instructional standards.•Provided direct student feedback on open-ended response questions and essays, supporting students in improving their overall mastery of course content.•Served as the first point of contact for all student questions and concerns related to course inquiries, resolving dozens of issues, one-off questions, and logistical obstacles each week. Show less

Arlington, Virginia, United States

Summer 2021 and Summer 2022•Supported a spectrum of a dozen social marketing clients, e.g., private corporations, non-profits, and government agencies. •Coordinated multiple quantitative and qualitative research projects to inform client strategic planning process, campaign messaging, and program measurement.•Engaged in tactical research support including the coding of numerous surveys and open-ended responses, and proofing client presentations using statistical banners.

•Facilitated weekly Executive Board meetings, holding 13 board members accountable to goals and responsibilities.•Communicated and coordinated each week with the chapter adviser at the Office of Fraternity and Sorority Programming which oversees 42% of the undergraduate population, and Phi Mu National Headquarters.•Presided over initiation, formal business meetings, and ritual events with a chapter of 200 members.•Provided daily problem-solving assistance and emotional support to… Show more •Facilitated weekly Executive Board meetings, holding 13 board members accountable to goals and responsibilities.•Communicated and coordinated each week with the chapter adviser at the Office of Fraternity and Sorority Programming which oversees 42% of the undergraduate population, and Phi Mu National Headquarters.•Presided over initiation, formal business meetings, and ritual events with a chapter of 200 members.•Provided daily problem-solving assistance and emotional support to fellow board members and sorority sisters. Show less

Remote

•Served on research team supporting more than 1,250 retail outlets in the U.S. and Canada, each carrying more than 40,000 SKUs.•Participated in primary research projects to fine tune audience and influencer targeting, merchandising and product offerings, and improve marketing strategies. •Practiced core research tasks which included designing survey on GenZ and Millennial social media use, over 400 people surveyed; analyzing survey data and translating it into key messages and graphics… Show more •Served on research team supporting more than 1,250 retail outlets in the U.S. and Canada, each carrying more than 40,000 SKUs.•Participated in primary research projects to fine tune audience and influencer targeting, merchandising and product offerings, and improve marketing strategies. •Practiced core research tasks which included designing survey on GenZ and Millennial social media use, over 400 people surveyed; analyzing survey data and translating it into key messages and graphics for presentations; coding open-ended responses for multiple qualitative and quantitative surveys, approximately 500 people surveyed each. Show less

Remote

•Served as intern/special assistant to the executive director of this 501(c)(3) organization created to provide upstream interventions and strategies for reducing adverse childhood experiences and to promote resilience so children can have positive, supportive, and healthy relationships.•Independently created and presented new webpage layout that was approved by the 12-member National No Hit Zone Leadership Committee. •Redesigned, updated, and organized collateral materials including… Show more •Served as intern/special assistant to the executive director of this 501(c)(3) organization created to provide upstream interventions and strategies for reducing adverse childhood experiences and to promote resilience so children can have positive, supportive, and healthy relationships.•Independently created and presented new webpage layout that was approved by the 12-member National No Hit Zone Leadership Committee. •Redesigned, updated, and organized collateral materials including the No Hit Zone toolkit, with over 11,000 users; a promotional flyer and materials for the Teens, Sex, and Law educational program – available to 558 high schools in Louisiana; and two books (Check Out the Children’s Advocacy Center, Check Out Trauma-Focused Cognitive Behavioral Therapy) for the Children's Advocacy Center - Hope House. Show less

New Orleans, Louisiana, United States

•Facilitated four distinct psychology research lab graduate studies in social and personality research; recorded physical measures, logged data, and responded to questions regarding the studies among hundreds of participants.

Washington, District Of Columbia, United States

•Worked in the Office of Highway Safety and prepared an analysis of NTSB highway safety recommendations, with hundred of variables, issued to and adopted by the 50 states over the agency’s 51-year history; presented the analysis to senior management.

Master Of Science - Ms, Behavioral Health

Bachelor Of Science - Bs, Psychology