I’m dedicated to transforming accessibility into a universal standard through innovative technology and user-focused solutions. I lead the development and optimization of products based on Artificial Intelligence ensuring the customer experience and business growth, as well as, I strategize and launch dynamic marketing campaigns that elevate AcesseMe’s mission, engage a wide array of audiences, and establish us as a trailblazer in the accessibility market.As a Product Manager: I'm a skilled problem solver, driving internal and external projects.Mapping entire process flow, identifying risks and issues, and creating solutions. Responsible for the Cross-Functional Squad: Acquisition, Relationship and New Products Saas.Managing the entire Customer Journey from acquisition to new user.- Planning and executing discovery and delivery processes- Defining product roadmap- Setting company objectives and key results (OKRs)- Ensuring stakeholders alignment (internal/external)- Measuring and monitoring KPI’s- Defining product releases and user stories - Developing new tools and user experience upgrade through agile process.

Product development and project leadership in the medical devices industry.Market research development. Mapping and converting user necessities into product requirements for new product lines or improving current outcomes. SKU lifecycle management. Business Case for new releases. Structuring the global launch plan (+85 countries). Target audience definition. Content development for marketing materials. Interface with different company areas, nationally and internationally, managing product development, roll-out, forecast, pricing, S&OP.

New Products Development Projects management focused on innovation, market share growth, and profitability in the Undergraduate category. Strategies development for continuous improvement of PUCPR's current portfolio. Ensure educational products with excellence nationally and internationally. PUC University programs have international recognition in the most important world education ranking: The Times Higher Education. (www.pucpr.br)

Develop and implement new products lines, portfolio, and product life cycle management. Planning and executing successful marketing plans and product launches according to timelines, COG objectives, sales targets, and budgets. Focus on Personal Care Appliances category results and KPI's analysis, identifying risks and opportunities versus drivers, strategic growth directions, and brand positioning. Mapping of market opportunities with a focus on increasing market share. Development of international suppliers (China), as well as SKUs with these suppliers, from planning to launch and market introduction.

Creation and development of new products. Category strategic planning with deployment to the omnichannel. Financial results and performance indicators report.Development of analyses and studies of the main monitors (Euromonitor, Kantar, WGSN), focusing on creating business opportunities and gap correction. Analysis of consumer behavior, national and international trends, creation of product concepts. Development of briefings and monitoring of consumer surveys and subsequent analysis of the results.Projects leadership to launch products in the Personal Care and Hair categories.Planning, development, and implementation of the strategic construction of retail brands and Commemoratives dates of O Boticário, based on brand image tracking analysis, internal and external indicators (Euromonitor and Kantar), and generation of market performance studies.Development of high-complexity special projects to enhance and disseminate brands to stakeholders. Development of branding fundamentals to endorse brand building. Integration of internal areas, franchisees, as well as strategic partners external to those of the brands' plans (research institutes, advertising agencies, and consultants). Together with the Market and Product Intelligence team, a project for a new retail product brand in the Personal Care category.

Strategies development and implementation of Retail Relationship projects. Databases development focused on profitability, loyalty, and customer experience. Development of Relationship online projects together with Digital Marketing, Products, Direct Marketing, and outsourcing suppliers.Start-up of online customer service channel, integrating it with the electronic media and improvements, focusing on UX, resource optimization, and customer relationship.

Strategic Product Marketing Planning, Online Marketing, Special Projects, media plan, and Trade Market. Market opportunities mapping, building brand positioning strategies. Planning, development, execution, monitoring marketing campaigns and analysis, focusing on sales. Start-up of the Rewards Program.

Provide product launch support and vehicle logistics. Customer Survey analysis (after-sales customer profile analysis). Supported marketing platform updates and internal meetings. Created and produced weekly/monthly performance monitoring tools (dashboards, financials). Managed short-term project(s) as events and marketing campaigns.