Danielle Diorio Email & Phone Number

Dublin 4, County Dublin, Ie

Slough, Berkshire, Gb

Slough, Berkshire, Gb

New York, Ny, Us

-Drove the total women’s, kids, and seasonal businesses through leading the marketing strategy andexecution in partnership with the buying organization.-Led the content development of store-wide promotional and fashion tent pole events, briefingcreative and project management and providing feedback/approvals on all assets.-Built a working relationship with media team to understand paid media tactics available to createco-op sell decks for vendor partners to participate in marketing campaigns.-Spearheaded marketing strategy for key brands (Ralph Lauren, Calvin Klein, Michael Kors, KarlLagerfeld) across all categories, including women’s apparel, center core and men’s. Negotiated co-op and executed according to a hybrid of each brand’s guidelines and our creative vision. Acted as the main point of contact to ensure accuracy and consistency throughout executing all marketing assets.Managed two direct reports, an assistant marketing manager and a marketing coordinator.Worked cross- functionally across the marketing pyramid (PR, events, social, media, etc.) to ensure messaging was compelling and consistent among all channels

New York, Ny, Us

-Supported ecommerce, wholesale, and fabric showrooms by partnering cross functionally to delivercohesive brand messaging through all sales channels.-Created marketing content across all channels, including site, email, paid social and digital media,organic social media, direct mail, and catalogs.-Acted as main point of contact for digital media agency, delivering bi-monthly creative updates,reviewing performance, and strategizing to grow the ecommerce business.-Partnered with influencers on affiliate campaigns, negotiating terms, directing product curation,reviewing content and providing feedback.-Developed monthly email calendar to highlight sales and promotions, new product launches, andeditorial content, provide content direction for design, approve all emails prior to launch-Developed monthly organic Instagram calendar to story-tell the brand, highlighting travel, designerintegration, and product as key messaging pillars.-Partnered with PR agency to communicate new product information and grow our press platform-Organized all photoshoots by securing photographer and stylist, creating shot list, obtaining productsamples, and coordinating day-of to ensure all shots are captured.

New York, Ny, Us

Develop digital and social media strategy for external and internal business partnersInternal:• Manage $5,000,000 annual digital and social budget in collaboration with VP & Director • Research trends and competitive strategies and identify new opportunities to drive registry and eCommerce• Select proposed influencers aligned with brand strategy and lifestyle product assortment for 2018 program • Ensure optimization of 30 monthly advertisements on Facebook, Pinterest, Instagram, and display ads on partner sites by briefing creative on copy, imagery, call to action, and the landing page to create a unified, cohesive story• Pivot strategies based on metrics of cost per registry, click thru rates, conversion, and page and video viewability • Develop and manage marketing strategies and campaign concepts for quarterly sweepstakes through Macy’s emails, website, display banners, social posts, endemic and non-endemic partner emails, increasing new registry acquisitions and existing registry values• Manage in-store registry events strategy and logistics for 300 events per year• Analyze event data to measure return on investment (KPIs) and optimize upcoming strategies based on RSVPs, show up rate, new registries created, and existing registry updates• Manage the marketing coordinator, as a direct reportExternal:• Develop a strategic relationship with digital agency, approving media placements based on budget and KPIs• Communicate to agency updated imagery and online video content availability for digital and social channels • Direct asset creation for endemic and non-endemic partner sites • Inform media agency annually on strengths, weaknesses and opportunities by determining KPIs for new registries, registry awareness/acquisition, value of an existing registry, registry sweepstakes entrants, and registry events RSVPs

New York, Ny, Us

Developed and executed the seasonal marketing strategy and brand vision for contemporary apparel.• Managed $6,000,000 annual advertising budget with merchant and vendor partners• Ensured media mix is balanced and tells a cohesive story across all omni-channel tactics: digital display, social media, and on-site assets/experiences, direct mail, e-mail magazine, affiliates and out-of-home• Spearheaded a redesign of the Impulse category page on macys.com to increase conversion for existing brands by curating more elevated and editorial content • Provided strategy and content guidance for e-mail through associated sales, open rate, and other key KPIs• Achieved a 25% cost reduction across a six-month period for email content photography needs

New York, Ny, Us

Owned execution process for all offline marketing tactics: direct mail, magazine, newspaper and outdoor

New York, Ny, Us

• Exceeded store results in credit card applications and fulfillment in 2012 associate scorecard results• Managed a team of 15 associates and coached them to drive sales and provide excellent customer service• Trained store executives and led training classes for associates after attending district coaching sessions

New York, Ny, Us

Recruited from college to join the executive development training program

New York, Ny, Us

Shadowed and assisted the sales manager of two departments, total fashion accessories and coats/swimwear, including a team of 20 associates. -Coached associates on meeting and exceeding their sales goals by identifying their strengths and weaknesses-Organized a total of 3 projects to coach associates on driving sales; tracked results over the course of the 8 week internship-Compiled a presentation of summarized findings from the projects, presented to senior executives of the district team