Brand Marketing Manager
• Managed Scout’s Agency Instagram: curated editorial calendar, created, & produced all infeed posts, stories, reels• Built & nurtured weekly & monthly newsletters. Devised innovative methods to increase subscribers & crafted engaging content for distribution• Enhanced & marketed The Podcast Tour Academy: scaled open enrollment marketing & drove waitlist sign-ups• Supported CEO's marketing: secured podcast guest spots, conferences & mastermind opportunities• Strengthened lead generation & SEO: optimized digital touch points and sales processes• Analyzed monthly sales reports• Initiated and oversaw affiliate marketing initiatives for our courses and workshops• Ideated and organized photo and video shoots, aligning with brand guidelines and objectives• Streamlined atomization and operations: established efficient workflows for content and projects• Mastered social media and marketing applications including Instagram, Linkedin, TikTok, Lemon8, Planoly, Canva, FloDesk, PeopleMap, Cision, Typeform, Notion, Monday, Linktree, Kajabi, Squarespace