Danielle Danko Email & Phone Number

Washington, DC, US

- Creates, implements, and manages a data-driven marketing and communication strategy for 15 events on a yearly basis- Increased the attendance of the largest event, Solar Power International, from 14,000 people to 20,000 ensuring its place in the Top 100 Trade Shows by Trade Show Executive, Top 50 Fastest Growing Trade Shows by Trade Show Executive, and.

Arlington, VA

• Drove and developed all external marketing strategies including print mailings, webinars, social media, and email
• Managed the CX Act brand to maintain brand standards across all touch points including email communications, presentations, web presence, and social media
• Nurtured and tracks new leads via Hubspot and Salesforce
• Implemented and managed internal marketing strategy to boost employee performance
• Managed vendors and marketing timelines throughout rebranding campaign to ensure a smooth launch

• Drove marketing plans and strategies for HIDA products and services, including all conferences and industry events, annual research reports, membership recruitment and retention efforts, government affairs, educational.
• Lead team efforts for developing marketing brochures, flyers, emails, promotions, and electronic and print advertising
• Developed, managed, and tracked all marketing related program budgets program
• Managed social media outreach strategy; grew HIDA Twitter following 30% in the past year

• Created marketing copy for emails, brochures, postcards, and letters for all HIDA initiatives
• Implemented marketing plans for assigned promotions; managed project deadlines
• Managed content for the HIDA website
• Maintained advertising schedule and subscriptions for daily e-newsletter

• Developed and implemented marketing email promotions
• Interfaced with vendors as needed to support internal projects
• Tracked email statistics to ensure success of marketing campaigns
• Maintained online library of marketing materials and products
• Developed copy for email promotions and member letters

• Executed marketing and promotions for ASTA’s Green Program
• Managed list sales for membership
• Implemented and managed sponsor contract
• Coordinated advertising schedule for website and weekly newsletter
• Recruited and retained membership through personal outreach

• Copyedited conference/membership materials for five clients
• Devised new conference concepts for all clients
• Maintained client websites using Dreamweaver
• Wrote copy and sent out and e-blasts using Lyris