Email Marketing Specialist
Current• Develop email marketing strategy, liaising with Marketing Managers and Directors to ensure product launches and wider business aims are considered• Lead small team, ensuring training and development provided where necessary to ensure targets are met• Analysing and understanding where marketing automation can improve internal processes and the customer experience (throughout the customer journey from onboarding to retention and termination), implementing where appropriate• Dynamic email content• Working with development team to ensure current automation software meets business needs, working alongside to ensure any requests for implementation are met• Content creation and editing using Adobe Creative Suite• ROI analysis • Assist in the implementation of email marketing automation software across multiple businesses• Development of reporting techniques • Email targeting development• Scripted, HTML email development using Adobe Campaign• Email marketing automation