Danielle Ehrnfelt Email & Phone Number

Stockholm

Stockholm, Stockholm County, Sweden

Developing and executing overall strategy for B2B partners, including sales and profit goals. Ownership of prospecting and closing deals in new business, managing budget, P&L, agreements. Initiated marketing strategy for B2B channels to increase customer acquisition. Stakeholder in digitizing order flow and invoicing. Staff responsibility, managing team of 5 key accounts and coordinators. Supporting team in onboarding of partners and leading strategic upselling. Grew partner portfolio from 1 to 5 world leading retailers. First to sign and launch Nordstrom and YOOX (Net-a-Porter group) in the H&M Group.

Stockholm, Stockholm County, Sweden

Responsible for creating best customer offer, maximizing sales and reducing cost on driving garment groups in 50 & Other Stories stores globally. Set commercial upselling strategies based on analysis and insights on sales & stock figures, and store visits. Collaborated closely with assortment, buying, visual, area, supply chain to secure maximum traction throughout all departments.

Stockholm, Stockholm County, Sweden

Project leader for market entries of & Other Stories’ e-com in Russia and Switzerland. Fast-paced project, including stakeholder management. Led third party ecommerce platform developers and secured site design and brand functionalities corresponded to global site. Sites successfully launched according to plan.

Stockholm, Stockholm County, Sweden

Developed and executed expansion strategy for Scandinavia, including prospecting and closing deals with B2B partnerships and expanding retail with concessions and branded spaces. Acted Key Account Manager, secured sales growth by identifying and acting on business opportunities and sales activities. Staff responsibility, managed a team of 8.

Stockholm, Stockholm County, Sweden

Developed and executed global strategy for retail and sales, including B2B models wholesale, distributors, franchise. Worked closely with the marketing department, securing brand awareness and customer acquisition. Staff responsibility, managing a global team of 15. Acted Key Account Manager, with an analytic mindset developed business opportunities, sales activities and collaborations with world leading retailers including Net-a-Porter, NK, Liberty, Le Bon Marché, Colette, Barneys, Isetan Tokyo, to name a few.

Stockholm, Stockholm County, Sweden

Established Byredo’s first store worldwide. Set foundation for luxury customer and brand experience. Staff responsibility, managing a team of 5. Built up store operations from ground, set way of working with staff training. Created the Byredo product and retail training book.

Stockholm, Stockholm County, Sweden

Established Nathalie Schuterman’s e-commerce site. Responsible for updating site as well as buying and sales.

Stockholm, Sweden

Responsible for building a customer base, exceeded sales targets and set commercial actions at the Men's department. Set up personal shopping for exclusive customers. Vast experience in working with luxury brands, including Prada, YSL, Lanvin, Dior, Chloé.

Sweden

Sweden

Master'S Degree, English Literature And Journalism

Focusing on post-colonial literature, Master’s Thesis topic “The Significance of Rememory: Cultural Identity in Joy Kogawa’s Obasan”..

Part Of Master'S Degree, Journalism

Studies in journalism, media and communication. The courses combined theoretical and practical studies.

Part Of Master'S Degree, Chinese And English Literature, Mandarin

Studies part of Master of Arts, Major in English Literature. Theoretical and comparative studies and analysis of modern Chinese.

Professional Dance Education, Ballet And Contemporary Dance