Danielle Eliser Email & Phone Number

Boulder, Co

- Product owner for a customized assessment platform, SCALE (Scratch Cooking Assessment & Learning Evaluation). Includes creation and development, beta tests, main contact with development team, and public relations launch. - Redesigned and relaunched the main organization site and The Lunch Box, a 100+ page resource site built for school food operators- Expanded and supported the School Food Institute, online instructional courses dedicated to scratch cooking in schools- Lead organization technology development, marketing, and communications.

Boulder, Co

- Develop and implement an innovative marketing campaign to boost awareness of water scarcity. Includes strategy development and content creation for both digital and traditional marketing methods (social media, email campaigns, printed materials, etc.).- Lead strategic brand development, including an organization-wide rebrand and overall public awareness. Developed branding guide and coordinates all communications.- Coordinate marketing and advertising for a variety of programs, including internal and external communications.

Huntsville, Alabama Area

- Developed and executed all marketing elements, including social media, corporate materials, mailed communications, branded videos, newsletters, creative content, and emails.- Organized and arranged media appearances, including radio, billboards, and TV (news segments, media partnerships, and advertisements).- Coordinated wide scope of events, ranging from black-tie fundraisers to offsite adoption days (29% increase in adoptions). - Created a segmented letter campaign, which successfully raised annual giving by 23%. Developed content, graphics, and CRM implementation.- Provide all graphic support for GHHS, including branding guides, visual graphics, printed materials, quarterly newsletter, and custom calendar.- Cultivated major corporate partnership program, with ~$15k raised in the first 6 months.

Huntsville, Alabama Area

- Designed, developed, and produced 100+ marketing materials, including flyers, HTML emails (average open rate of 16%, click through rate of 15%), and promotional items. Includes multiple national product launches across all major platforms of print and web. - Designed a unified packaging line for 10+ products that decreased shipping costs by 53%. Created the aesthetic, tracked customer feedback, and altered the design to reduce the rate of damage by 26%.- Created numerous sales tools, promotions, and customer incentive programs, directly increasing sales by ~30% in 2013 and setting an all-time record for DNA sequencing.- Developed nationwide branding style and graphics, which were later adopted as international corporate guidelines, with major success in Germany and Japan.- Exhibited at multiple industry conferences. Redesigned conference booth and promotional materials based on survey data; both redesigns were highly successful with the target audience, increasing booth attendance by ~30% and viable leads by ~20%.

Huntsville, Alabama Area

- Developed all marketing efforts, including ad campaigns, branding, media relations, and communications management.- Coordinated fundraisers & special events throughout the year (including a formal event with 400+ guests & $70k netted, a 20% increase from previous year). - Created & managed a student-to-workplace outreach program involving ~5k students & 40 local businesses, with a $30k budget raised in grass-roots campaign & local grants.

Carrollton, Ga

- Managed a team of ~30 reporters, scheduled story assignments & deadlines, edited weekly layout and content for printed platform and digital display.- Wrote and published 40+ articles, including investigative & human interest pieces (with a focus on social media and digital communications).- Planned launch events, including a mixed strategy of email promotion and social media management.- Maintained consistent AP style throughout the paper and online materials.